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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,041 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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5226 - 5250 of 5,364 Reviews for Marketing in a Digital World

By Charlotte F

•

Jul 16, 2020

Did not ahve the time to take this course. Sorry.

I'm sure it's brilliant :)

By Shikta C

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Sep 13, 2016

Good course for someone seeking to know fundamentals of Digital Marketing.

By Lea B

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Nov 15, 2017

the course is very insightful and good for beginners in digital marketing

By tannu m

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Apr 20, 2020

There was very less of practical learning and more of case studies.

By Vraj P

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May 16, 2019

The content is very old, still was new for me. Need to update more.

By Chaitali W

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Jun 22, 2020

Good Material to study , specially the new concepts in each module

By Manish K M

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Aug 9, 2019

Practical knowledge on how to do digital marketing is not given.

By Albert I

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Apr 24, 2018

Good course, but NO Statement of Accomplishment certificate

By MIS H K

•

Nov 15, 2021

I get a good insight to current digital business word.

By Flávia P

•

Apr 16, 2018

Porque ainda estou sendo cobrada e o curso já terminou

By Theodoros P

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Mar 11, 2018

Outdated in some cases. Overall it feels a bit abonded

By C. C

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Dec 13, 2015

Terribly boring. Valuable information, nonetheless.

By Hrishikesh P D

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Mar 31, 2018

The course is good and provides you the knowledge!

By 孙舒菲

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Dec 17, 2019

some part of the course context is out of date.

By VANGAH M K

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Apr 7, 2020

très bon cours et très bien enseigner a suivre

By Lina D

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Dec 6, 2019

Very old material, don't really recommend it.

By Roberto I

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Jun 28, 2018

A bit too basic and starting to look dated.

By Oh L

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Nov 21, 2017

Quite obvious and not really useful...

By Ratnesh S

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May 29, 2020

Good explanation by using case study.

By Shaun M

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Mar 17, 2019

Good content, just a bit outdated.

By Lavinia B

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Oct 5, 2015

May be too wide in terms of issues

By Brian M

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Apr 22, 2021

i have not received certificate

By Warrick V D H

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Aug 24, 2016

Found it to be a bit outdated.

By MOI-E P

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Jun 9, 2020

This course really helped me.

By Namara F

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Nov 4, 2020

The course is good very good