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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,041 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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4901 - 4925 of 5,364 Reviews for Marketing in a Digital World

By Zahid S

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May 22, 2020

It was a nice experience to learn this course.

By Sherif M E

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Apr 13, 2018

Very interactive , added value and info course

By SHILPA G

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Apr 17, 2021

Simple to understand and loads of information

By valentina s

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Oct 31, 2020

Muy buen curso, muy informativo aprendí mucho

By Gristin R

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Sep 30, 2020

Good introduction to marketing. I reccomend !

By Nigomanando R

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May 26, 2020

Great Topics. Give us a real-time assignment.

By NANDINI J

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Sep 6, 2021

it was a really good and informative course

By Deleted A

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Jul 8, 2021

IT WAS AMAZING LEARNING WITH THIS INSTITUTE.

By prachi s

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Apr 29, 2021

It was good to learn about Digital Marketing

By Paras S

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Nov 3, 2020

great course gives good idea about marketing

By Keesara N R

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Aug 25, 2020

Amazing introductory course on digital tools

By Khimavath D

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Jun 26, 2020

Not to have peer grade assignment. Thank you

By Aditya S P

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Jun 14, 2020

Great course for career in Digital Marketing

By Abhishek S

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Jan 16, 2023

Great instructor, great learning materials.

By Yash R

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Jul 7, 2020

It is great learning at a beginner's level.

By Chetan V

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Mar 27, 2020

Good course however scope of simplification

By Bhavik M

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Mar 17, 2017

Good Start for Digital Marketing Beginners.

By Thierry C

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Oct 16, 2016

A very good and clear intro to the subject.

By Aline W

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Feb 7, 2016

I liked the course a lot. Very interesting!

By Charles N

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Sep 10, 2021

I really enjoyed every bit of the lectures

By Kinshuk M

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Jul 9, 2017

great study material - loved the exercises

By Manish K

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Jun 27, 2020

Great course. Didn't teach about SEO tho.

By Asma S

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Jun 26, 2020

learn many things about digital marketing

By Narmada N

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Apr 26, 2020

It was really very good and informative .

By Vinicius R C

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Jul 1, 2020

Great content and effective assignments.