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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      268 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      72 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Marketing Automation with AI and HubSpot: Plan to Execution

      Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, Email Marketing, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Key Performance Indicators (KPIs)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Product Strategy in the age of GenAI

      Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

      4.3
      Rating, 4.3 out of 5 stars
      ·
      105 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Project Management

      Skills you'll gain: Quality Management, Project Management Life Cycle, Requirements Analysis, Project Scoping, Project Closure, Project Management, Project Planning, Agile Project Management, Continuous Improvement Process, Project Controls, Backlogs, Milestones (Project Management), Project Risk Management, Stakeholder Analysis, Quality Assessment, Team Management, Agile Methodology, Change Management, Interviewing Skills, Professional Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      135K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Product Management

      Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Sales Strategy, Biotechnology, Portfolio Management, Bioinformatics, Precision Medicine, Strategic Partnership, Regulatory Compliance, Marketing, Marketing Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Responsible AI, Prompt Engineering, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Artificial Intelligence and Machine Learning (AI/ML), Social Media Marketing, Copywriting, Search Engine Optimization, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Owner Certification [PSPO I] Preparation

      Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Stakeholder Communications, Product Roadmaps, Virtual Teams, Stakeholder Management, Agile Project Management, Product Strategy, Agile Methodology, User Story, Communication, Cross-Functional Collaboration, Product Lifecycle Management, Product Management, Negotiation, Product Requirements, Sprint Planning, Conflict Management, Scaled Agile Framework

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Product Management Certification

      Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Business Development, Agile Product Development, Product Requirements, Business Planning, Leadership, Go To Market Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      483 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular product marketing courses

    • Product Management: Universidad de Palermo
    • Digital Marketing: Illinois Tech
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network
    • Product Strategy in the age of GenAI: Coursera Instructor Network
    • Google Project Management: Google
    • Digital Product Management: University of Virginia
    • Foundations of Digital Marketing and E-commerce: Google
    • Drug Development Product Management: University of California San Diego
    • Generative AI for Digital Marketing: IBM

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