Enter the dynamic world of product strategy with the "GenAI Product Strategy" Specialization. Designed for aspiring and current product managers, this program enhances your skills in using Generative AI to drive product innovation, manage lifecycles, and transform customer insights. You'll build expertise in strategic planning, lifecycle management, and collaborative leadership across practical scenarios. Upon completion, you'll be equipped to implement AI-driven strategies that enhance customer experiences and foster organizational success.
Product Strategy in the age of GenAI Specialization
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Product Strategy in the age of GenAI Specialization
GenAI Product Strategy. Strategic Insights for Market Impact
Instructors: Phil Gold
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Utilize GenAI tools to enhance product prototyping and insights.
Develop strategic product lifecycle management and planning.
Drive business innovation through collaborative leadership and AI integration.
Overview
Skills you'll gain
- Product Lifecycle Management
- Go To Market Strategy
- Prototyping
- Ideation
- Product Flow Diagram
- Process Flow Diagrams
- AI Product Strategy
- Competitive Analysis
- Design Thinking
- Market Analysis
- Strategic Planning
- Product Development
- Product Planning
- Customer Insights
- New Product Development
- Innovation
- Strategic Prioritization
- Product Management
- Product Strategy
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
August 2025
19 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
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- Develop a deep understanding of key concepts
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Specialization - 10 course series
What you'll learn
Create a compelling Vision and Objectives for your product
Analyze your product’s environment to fuel your product strategy
Identify, define and prioritize your product’s strategic options
Skills you'll gain
Category: Product Strategy
Category: Strategic Prioritization
Category: Goal Setting
Category: Customer Insights
Category: Business Strategy
Category: Competitive Analysis
Category: Strategic Thinking
Category: Regulatory Compliance
Category: Product Management
Category: Product Roadmaps
Category: Market Dynamics
Category: Market Analysis
Category: Strategic Decision-Making
Category: Team Motivation
What you'll learn
Describe the product lifecycle stages and strategic actions at each phase.
Interpret market data to derive actionable insights for product strategy.
Apply principles of collaborative leadership to foster innovation and execution.
Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.
Skills you'll gain
Category: Data-Driven Decision-Making
Category: Communication
Category: Organizational Leadership
Category: Product Strategy
Category: Market Research
Category: Product Marketing
Category: Case Studies
Category: Innovation
Category: Market Analysis
Category: Product Management
Category: Team Building
Category: Strategic Thinking
Category: Market Data
Category: Cross-Functional Collaboration
Category: Product Lifecycle Management
What you'll learn
Identify the principles of PLM.
Apply the steps for effective PLM implementation.
Identify ways to overcome PLM challenges.
Apply the integration of PLM with business strategy.
Skills you'll gain
Category: Product Lifecycle Management
Category: Product Planning
Category: Technology Strategies
Category: AI Product Strategy
Category: Product Strategy
Category: Business Strategy
Category: Product Improvement
Category: Competitive Analysis
Category: Business Process
Category: Strategic Planning
Category: Innovation
Category: Project Implementation
Category: Product Management
What you'll learn
Develop a Go-to-Market Strategy and analyze the customer journey.
Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.
Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.
Skills you'll gain
Category: Product Flow Diagram
Category: Continuous Improvement Process
Category: User Feedback
Category: Analysis
Category: Customer experience strategy (CX)
Category: Product Development
Category: Product Design
Category: Product Roadmaps
Category: Product Improvement
Category: New Product Development
Category: Process Flow Diagrams
Category: Go To Market Strategy
Category: User Research
What you'll learn
Utilize Generative AI tools for creating prototyping outlines.
Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.
Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.
Skills you'll gain
Category: Generative AI
Category: Canva (Software)
Category: ChatGPT
Category: Wireframing
Category: Prompt Engineering
Category: Prototyping
Category: Creativity
Category: Mockups
Category: Design Software
Category: Automation
Category: Artificial Intelligence
Category: User Experience Design
What you'll learn
Describe the role of Generative AI in transforming customer insights.
Use Gen AI to collect and analyze customer feedback.
Explain how AI can segment customers and predict trends based on behavior.
Apply AI-driven insights to improve customer experience and business strategies.
Skills you'll gain
Category: Generative AI
Category: Customer Insights
Category: Predictive Analytics
Category: Customer experience strategy (CX)
Category: Data Analysis
Category: Customer Engagement
Category: User Feedback
Category: Data-Driven Decision-Making
Category: AI Personalization
Category: Business Intelligence
Category: Customer Data Management
Category: Strategic Thinking
Category: Trend Analysis
What you'll learn
Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.
Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.
Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.
Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.
Skills you'll gain
Category: Empathy
Category: Ideation
Category: Design Thinking
Category: Business Process
Category: Needs Assessment
Category: Creative Problem-Solving
Category: Process Design
Category: Innovation
Category: Business Solutions
Category: User Feedback
Category: Overcoming Obstacles
Category: Business Transformation
Category: Human Centered Design
Category: User Research
Category: Creativity
Category: Adaptability
What you'll learn
Analyze the importance and levels of business innovation.
Apply a model to generate opportunities for business improvements.
Implement prototypes strategically while managing resources and embracing failure.
Skills you'll gain
Category: Innovation
Category: Brainstorming
Category: Business Priorities
Category: Business Research
Category: Business Process
Category: Strategic Thinking
Category: New Business Development
Category: Customer experience improvement
Category: Prioritization
Category: New Product Development
Category: Business Modeling
Category: Product Development
Category: Design Thinking
Category: Critical Thinking
Category: Resource Management
Category: Ideation
Category: Market Opportunities
Category: Entrepreneurship
Category: Business Strategies
Category: Business Strategy
What you'll learn
Understand the basics of GenAI and its transformative impact on the product R&D team.
Apply Identify key GenAI tools and techniques applicable to product development processes.
Explore innovative strategies for integrating GenAI into the R&D lifecycle.
Skills you'll gain
Category: Generative AI
Category: Product Development
Category: Ethical Standards And Conduct
Category: Project Management
Category: Ideation
Category: Brainstorming
Category: Cross-Functional Collaboration
Category: Innovation
Category: Responsible AI
Category: New Product Development
Category: Process Development
Category: AI Product Strategy
What you'll learn
Identify the capabilities of GenAI for basic role-specific Product Manager functions.
Experiment with GenAI to determine how it can streamline your work as a Product Manager.
Deploy strategies to integrate GenAI into product management with human oversight and accountability.
Skills you'll gain
Category: Generative AI
Category: Product Management
Category: Market Analysis
Category: Responsible AI
Category: Prototyping
Category: AI Personalization
Category: Ideation
Category: Product Lifecycle Management
Category: Product Development
Category: AI Product Strategy
Category: Agile Product Development
Category: Product Automation
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
3 Courses14,277 learners
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Frequently asked questions
Yes, this program is designed to accommodate all experience levels, making it accessible to those new to product strategy and AI tools.
By completing this Specialization, you'll be prepared to implement advanced product strategies and integrated AI technologies, making you a valuable asset in any product management role.
You will gain proficiency in using GenAI tools such as ChatGPT, Canva, and Adobe Firefly for enhancing product development and prototyping.
More questions
Financial aid available,