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Product Strategy in the age of GenAI Specialization

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Product Strategy in the age of GenAI Specialization

GenAI Product Strategy. Strategic Insights for Market Impact

Phil Gold
Starweaver
Vanesa Robles

Instructors: Phil Gold

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Beginner level

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1 month at 10 hours a week
Flexible schedule
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Get in-depth knowledge of a subject
Beginner level

Recommended experience

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Utilize GenAI tools to enhance product prototyping and insights.

  • Develop strategic product lifecycle management and planning.

  • Drive business innovation through collaborative leadership and AI integration.

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Taught in English
Recently updated!

August 2025

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Specialization - 10 course series

What you'll learn

  • Create a compelling Vision and Objectives for your product

  • Analyze your product’s environment to fuel your product strategy

  • Identify, define and prioritize your product’s strategic options

Skills you'll gain

Category: Strategic Prioritization
Category: Product Strategy
Category: Goal Setting
Category: Customer Insights
Category: Market Dynamics
Category: Product Management
Category: Regulatory Compliance
Category: Business Strategy
Category: Team Motivation
Category: Strategic Decision-Making
Category: Competitive Analysis
Category: Market Analysis
Category: Strategic Thinking
Category: Product Roadmaps

What you'll learn

  • Describe the product lifecycle stages and strategic actions at each phase.

  • Interpret market data to derive actionable insights for product strategy.

  • Apply principles of collaborative leadership to foster innovation and execution.

  • Build a comprehensive end-to-end product strategy that aligns with market needs and organizational goals.

Skills you'll gain

Category: Communication
Category: Product Lifecycle Management
Category: Case Studies
Category: Product Management
Category: Market Data
Category: Market Analysis
Category: Strategic Thinking
Category: Cross-Functional Collaboration
Category: Product Marketing
Category: Product Strategy
Category: Market Research
Category: Team Building
Category: Organizational Leadership
Category: Data-Driven Decision-Making
Category: Innovation

What you'll learn

  • Identify the principles of PLM.

  • Apply the steps for effective PLM implementation.

  • Identify ways to overcome PLM challenges.

  • Apply the integration of PLM with business strategy.

Skills you'll gain

Category: Product Lifecycle Management
Category: Innovation
Category: Product Management
Category: Product Improvement
Category: Business Process
Category: Competitive Analysis
Category: Product Strategy
Category: Product Planning
Category: Strategic Planning
Category: Business Strategy
Category: Technology Strategies
Category: Project Implementation
Category: AI Product Strategy

What you'll learn

  • Develop a Go-to-Market Strategy and analyze the customer journey.

  • Evaluate the tools and techniques utilized when developing a product diagram and decision flow diagram.

  • Apply your knowledge and remember where and when to review and change your concept and how to analyze it effectively.

Skills you'll gain

Category: Product Flow Diagram
Category: Process Flow Diagrams
Category: Go To Market Strategy
Category: Continuous Improvement Process
Category: User Research
Category: Product Improvement
Category: Analysis
Category: Customer experience strategy (CX)
Category: New Product Development
Category: Product Design
Category: Product Development
Category: User Feedback
Category: Product Roadmaps

What you'll learn

  • Utilize Generative AI tools for creating prototyping outlines.

  • Designing for functional prototypes using ChatGPT, Canva, and Adobe Firefly.

  • Integrate Generative AI into existing prototyping workflows to enhance productivity and creativity.

Skills you'll gain

Category: Wireframing
Category: Prompt Engineering
Category: Generative AI
Category: ChatGPT
Category: Canva (Software)
Category: Creativity
Category: Design Software
Category: Mockups
Category: Automation
Category: Prototyping
Category: User Experience Design
Category: Artificial Intelligence
GenAI for Customer Insights

GenAI for Customer Insights

Course 63 hours

What you'll learn

  • Describe the role of Generative AI in transforming customer insights.

  • Use Gen AI to collect and analyze customer feedback.

  • Explain how AI can segment customers and predict trends based on behavior.

  • Apply AI-driven insights to improve customer experience and business strategies.

Skills you'll gain

Category: Customer Insights
Category: Generative AI
Category: Predictive Analytics
Category: AI Personalization
Category: Data-Driven Decision-Making
Category: Business Intelligence
Category: Data Analysis
Category: Customer experience strategy (CX)
Category: User Feedback
Category: Customer Data Management
Category: Customer Engagement
Category: Trend Analysis
Category: Strategic Thinking

What you'll learn

  • Understand Design Thinking principles, emphasizing empathy to gain insights into user perspectives.

  • Apply the Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve business challenges effectively.

  • Assess Design Thinking's impact on business transformation, strategizing solutions for common hurdles.

  • Develop prototypes and solutions using Design Thinking, aligning with business needs and assessing viability, desirability, and feasibility.

Skills you'll gain

Category: Ideation
Category: Empathy
Category: Design Thinking
Category: Business Solutions
Category: Innovation
Category: Human Centered Design
Category: User Feedback
Category: Process Design
Category: Creative Problem-Solving
Category: Needs Assessment
Category: Business Process
Category: Adaptability
Category: Business Transformation
Category: Creativity
Category: Overcoming Obstacles
Category: User Research

What you'll learn

  • Analyze the importance and levels of business innovation.

  • Apply a model to generate opportunities for business improvements.

  • Implement prototypes strategically while managing resources and embracing failure.

Skills you'll gain

Category: Innovation
Category: Brainstorming
Category: Ideation
Category: Market Opportunities
Category: Business Process
Category: Resource Management
Category: Business Strategies
Category: Business Priorities
Category: Business Strategy
Category: Entrepreneurship
Category: New Product Development
Category: New Business Development
Category: Business Research
Category: Critical Thinking
Category: Strategic Thinking
Category: Customer experience improvement
Category: Business Modeling
Category: Design Thinking
Category: Prioritization
Category: Product Development
GenAI for Product R&D Teams

GenAI for Product R&D Teams

Course 93 hours

What you'll learn

  • Understand the basics of GenAI and its transformative impact on the product R&D team.

  • Apply Identify key GenAI tools and techniques applicable to product development processes.

  • Explore innovative strategies for integrating GenAI into the R&D lifecycle.

Skills you'll gain

Category: Generative AI
Category: Product Development
Category: Cross-Functional Collaboration
Category: Innovation
Category: New Product Development
Category: Ethical Standards And Conduct
Category: Process Development
Category: Project Management
Category: Responsible AI
Category: Brainstorming
Category: AI Product Strategy
Category: Ideation
GenAI for Product Managers

GenAI for Product Managers

Course 102 hours

What you'll learn

  • Identify the capabilities of GenAI for basic role-specific Product Manager functions.

  • Experiment with GenAI to determine how it can streamline your work as a Product Manager.

  • Deploy strategies to integrate GenAI into product management with human oversight and accountability.

Skills you'll gain

Category: Generative AI
Category: AI Product Strategy
Category: Ideation
Category: Product Management
Category: Market Analysis
Category: Product Lifecycle Management
Category: Agile Product Development
Category: Product Development
Category: AI Personalization
Category: Responsible AI
Category: Prototyping
Category: Product Automation

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Instructors

Phil Gold
Coursera Instructor Network
9 Courses18,294 learners
Starweaver
Coursera Instructor Network
426 Courses794,741 learners
Vanesa Robles
3 Courses14,262 learners

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