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    • Customer Insights

    Customer Insights Courses Online

    Explore customer insights methods for understanding consumer behavior. Learn to gather and analyze data to inform marketing and product development.

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    Explore the Customer Insights Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Customer Communication

      Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Personalized Service, Customer Insights, Business Analytics, ChatGPT, User Feedback, Analytics, Consumer Behaviour, Real Time Data, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, AI Personalization, Responsible AI, Data Ethics, Customer Analysis, Advanced Analytics, Marketing, Marketing Effectiveness, Analytics, Predictive Modeling, Social Network Analysis, Market Analysis, Data Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Online Advertising, MarTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      291 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Market Research Analysts

      Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Responsible AI, Generative AI, Market Intelligence, Customer Insights, Market Trend, Personalized Service, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Ethical Standards And Conduct

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Customer Centricity as Competitive Advantage - Jagdish Sheth

      Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Unlocking Business Insights through Storytelling with Data

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Data Visualization Software, Storytelling, Infographics, Data Integrity, Data Analysis, Drive Engagement, Storyboarding, Microsoft Excel, Design Elements And Principles, Statistical Analysis, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyze User Research Data with Microsoft Forms

      Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      48 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Field Sales Agents: Local Market Insights

      Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Market Intelligence, Sales Training, Real Time Data, Customer Insights, Market Analysis, Business Ethics

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

      4.7
      Rating, 4.7 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Customer Value, Acquisition, and Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Analysis, Marketing Strategies, Return On Investment, Consumer Behaviour, Growth Strategies, Predictive Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Sales Analysis with Claude

      Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Sales Training, Anthropic Claude, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Analysis

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular customer insights courses

    • GenAI for Customer Communication: Coursera Instructor Network
    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
    • Unilever Digital Marketing Analyst: Unilever
    • Improving Customer Retention: Coursera Instructor Network
    • GenAI for Market Research Analysts: Coursera Instructor Network
    • Customer Centricity as Competitive Advantage - Jagdish Sheth: Kennesaw State University
    • Unlocking Business Insights through Storytelling with Data: Coursera Instructor Network
    • Analyze User Research Data with Microsoft Forms: Coursera Project Network
    • GenAI for Field Sales Agents: Local Market Insights: Coursera Instructor Network
    • Customer Understanding and Digital Marketing Channels: Unilever

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