Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
30credentials
188courses

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Explore the Customer Insights Course Catalog

  • Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

  • Status: Free Trial

    Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Product Improvement, Technology Solutions, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Opportunities, Market Research, User Feedback, Business Modeling, Presentations

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Retention, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Marketing Strategies, Customer Insights, Machine Learning, Predictive Modeling, Python Programming, Regression Analysis, Personalized Service, Artificial Intelligence and Machine Learning (AI/ML), Application Deployment

  • Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation, Social Media Content

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

  • Status: Free Trial

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Design Thinking, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Technology Strategies, Data Management, Data-Driven Decision-Making, Platform As A Service (PaaS), Product Development, Big Data, Customer Insights, Strategic Thinking, Systems Thinking, Digital Transformation, Business Transformation

  • Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Big Data, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

  • Status: New
    Status: Free Trial

    Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Sales Strategy, Data Centers, Customer Insights, Interviewing Skills, Sales Presentations, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)

  • Status: Free

    Skills you'll gain: Customer experience improvement, Customer Relationship Management, Customer Insights, Customer Service, Trend Analysis, Employee Performance Management, Text Mining, System Implementation

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Prototyping, Market Research, Ideation, Target Market, Product Requirements, Wireframing, Customer Insights

  • Status: Free Trial

    Skills you'll gain: Artificial Intelligence, Business Technologies, Complex Problem Solving, Digital Transformation, Technology Strategies, Case Studies, Artificial Intelligence and Machine Learning (AI/ML), Business Intelligence, Strategic Thinking, Customer Insights, B2B Sales

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Leading partners

  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • University of Virginia
  • University of Pennsylvania
  • IE Business School
  • Microsoft
  • Emory University
  • University of Illinois Urbana-Champaign