Product Strategy

Product Strategy is a crucial business aspect that dictates the direction in which a product should move to achieve business goals. Coursera's product strategy catalogue teaches you the key elements of successful product strategy, from understanding the customer's needs and market conditions to making strategic decisions on product development and marketing. You'll learn about product lifecycle management, competitive analysis, market segmentation, strategic planning, pricing strategy, and product positioning. By mastering these aspects, you will be able to create a robust product strategy that aligns with business objectives and caters to customer needs, thereby driving product success in the market.
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  • This role has a £57,788 median salary ¹.

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    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a £57,788 median salary ¹.

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Results for "product strategy"

  • Status: New
    Status: Preview

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

  • Status: Preview

    Skills you'll gain: Revenue Management, Market Dynamics, Product Strategy, Marketing, Cost Accounting, Business Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Product Lifecycle Management

  • Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

  • Status: Free Trial

    Skills you'll gain: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour

What brings you to Coursera today?

Leading partners

  • IE Business School
  • University of Maryland, College Park
  • SkillUp
  • Ludwig-Maximilians-Universität München (LMU)
  • IBM
  • Microsoft
  • Packt
  • Xbox