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    • Customer Insights

    Customer Insights Courses Online

    Explore customer insights methods for understanding consumer behavior. Learn to gather and analyze data to inform marketing and product development.

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    Explore the Customer Insights Course Catalog

    • C

      Coursera Instructor Network

      GenAI for Customer Service Teams

      Skills you'll gain: Responsible AI, Generative AI, Team Oriented, Customer experience improvement, Self Service Technologies, Automation, Business Process Automation, Customer Engagement, Customer Service, Cross-Functional Collaboration, Artificial Intelligence, Business Ethics, Information Privacy

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      Interacting with Customers

      Skills you'll gain: Greeting Customers, Cross Selling, Customer Service, Upselling, Conflict Management, Retail Store Operations, Transaction Processing, Customer Engagement, Professionalism, Product Demonstration, Company, Product, and Service Knowledge, Empathy, Verbal Communication Skills, Social Media, Active Listening, Communication, Non-Verbal Communication, Time Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Using GenAI for Tailored Customer Emails

      Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Financial Insights and Analysis with QUILL

      Skills you'll gain: Generative AI, Financial Data, Financial Analysis, Data-Driven Decision-Making, Financial Statements, Text Mining, Market Intelligence, Unstructured Data, Investment Management, Financial Market, Artificial Intelligence, Analysis, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Customer Value in Pricing Strategy

      Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      370 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

      4.1
      Rating, 4.1 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Customer Service in the Age of Generative AI

      Skills you'll gain: ChatGPT, AI Personalization, Customer Communications Management, Persona Development, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

      4.2
      Rating, 4.2 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Storytelling and Persuading with Data and Digital Technology

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Digital Transformation, Persuasive Communication, Data Science, Storytelling, Influencing, Data-Driven Decision-Making, Customer Engagement, Presentations, Analytics, Customer Insights

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Analyze Customer Reviews with Gemini Using Python Notebooks

      Skills you'll gain: Google Gemini, Google Cloud Platform, Cloud Management, Applied Machine Learning, Big Data, Jupyter, Cloud Applications, LLM Application, Text Mining, Statistical Reporting, Machine Learning, SQL

      Intermediate · Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Measure a Marketing Strategy using Facebook Insights

      Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Digging Deeper into Audience Reports in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Intermediate · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular customer insights courses

    • GenAI for Customer Service Teams: Coursera Instructor Network
    • Interacting with Customers: CVS Health
    • Using GenAI for Tailored Customer Emails: Coursera Instructor Network
    • GenAI for Financial Insights and Analysis with QUILL: Coursera Instructor Network
    • Market Research and Competitive Analysis: Xbox
    • Customer Value in Pricing Strategy: University of Virginia
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
    • Storytelling and Persuading with Data and Digital Technology: University of Maryland, College Park
    • Analyze Customer Reviews with Gemini Using Python Notebooks: Google Cloud

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