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8 Common Marketing Interview Questions and How to Answer Them
Get ready for your interview by reviewing some of the most popular questions interviewers ask.
October 19, 2021
Article
As an entry-level marketing analyst, you’ll combine traditional marketing skills with data analytics to drive campaign success. Learn how to get started in this growing career path with our resources.
Grow key marketing analytics skills
University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Beginner · Course · 1 - 3 Months
Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months
As a marketing analyst, you'll use data to discover new marketing insights. At the entry-level, a marketing analyst may perform tasks that are similar to those associated with entry-level data analysts: collecting, cleaning, and modeling data, identifying patterns and trends, creating visualizations, and making data-driven recommendations. Explore our free resources as you start your marketing analyst career:
Find your career track: Digital Marketing Career Paths: Explore Roles & Specializations
Take the quiz: Digital Marketing Skill Assessment
Watch on YouTube: 3 Ways AI is Changing Marketing
Ready to start learning? Explore our catalog of marketing analytics courses for beginners or accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.
The average base salary for a marketing analyst with 0-1 years of work experience is $61,142 as of January 2024, according to Glassdoor*. With 1-3 years of experience, the average salary increases to $70,161, and across all years of experience, the average salary is $75,325.
*Glassdoor. “Marketing Analyst Salaries, https://www.glassdoor.com/Salaries/marketing-analyst-salary-SRCH_KO0,17.htm. Accessed January 29, 2024.
Some skills to include on a marketing analyst resume are data analysis (such as cleaning, sorting, and visualizing data, programming languages like SQL, Python, or R, and programs like Microsoft Excel, Google Sheets, and Tableau), marketing (such as social media management, pricing strategy, and sales analysis), and project management (such as starting and leading projects).
To become a marketing analyst, first gain data analysis, marketing, and project management skills. Since many entry-level roles seek candidates with a bachelor’s degree, it may help to earn a degree in marketing, or complete other relevant coursework, such as a professional certificate. Then, search for entry-level positions. Learn more on our entry-level marketing job guide.