Start Your Marketing Analyst Career

As an entry-level marketing analyst, you’ll combine traditional marketing skills with data analytics to drive campaign success. Learn how to get started in this growing career path with our resources.

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[Featured Image] A digital marketing analyst studies data and graphs at her office desk using printed documents and her laptop.
Status: Featured

What Is a Digital Marketing Analyst? Skills, Tools, and How to Become One

Learn about what a digital marketing analyst does, key skills you'll need to develop to be successful in this role, and how to become one.

September 26, 2024

Article

[Featured Image] A woman working for a marketing analyst salary presents her latest marketing data to her small team, pointing to a whiteboard filled with graphs and charts.
Status: Featured

Average Marketing Analyst Salary in the US: Your 2025 Guide

Learn ways to maximize your salary as a marketing analyst and explore information about the average marketing analyst salary in the United States. See how location, education, experience, and the company you work for affect your earnings.

January 28, 2025

Article

[Featured Image] A worker in marketing is excited by the benefits of AI in their workflow.
Status: Featured

AI Marketing Tools for CRM, Content, Analytics, and Email Automation

AI marketing tools can help you save time and maximize return on investment. Discover how AI marketing tools can help you create content, understand your data, automate your email marketing strategy, and more.

April 10, 2025

Article

[FEATURED IMAGE] Three marketing professionals work in a conference room looking at marketing analytics on their tablets and computers.

Marketing Analytics: What It Is, Why It's Important, and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.

MarTech: What It Is, Why It's Important, and Relevant Careers

Discover more about MarTech in this guide, including why it's useful and how to get started.

July 29, 2022

Article

[Featured image] A person is at home using their laptop to search for entry-level marketing jobs.

Your Guide to Landing an Entry-Level Marketing Job

Learn about different roles you can pursue if you're interested in launching your marketing career.

June 21, 2022

Article

[FEATURED IMAGE] Three marketing professionals work in a conference room looking at marketing analytics on their tablets and computers.

Marketing Analytics: What It Is, Why It's Important, and More

Marketing analytics is a crucial way to develop stronger, more data-informed marketing strategies. Learn more about the tools and skills you'll need to know to work with marketing analytics.

October 21, 2022

Article

[Featured image] A marketing professional in a blue polo shirt considers MarTech options for their team.

MarTech: What It Is, Why It's Important, and Relevant Careers

Discover more about MarTech in this guide, including why it's useful and how to get started.

July 29, 2022

Article

Grow key marketing analytics skills

Status: Preview

University of Virginia

Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

4.7
Rating, 4.7 out of 5 stars
6.4K reviews

Beginner · Course · 1 - 3 Months

Status: Free Trial

Google

Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

4.6
Rating, 4.6 out of 5 stars
2.2K reviews

Beginner · Course · 1 - 4 Weeks

Status: Free Trial

Coursera Instructor Network

Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistical Reporting, Statistics, Data Collection, Data Analysis Software, Microsoft Excel, R Programming

4.6
Rating, 4.6 out of 5 stars
87 reviews

Intermediate · Specialization · 1 - 3 Months

[Featured image] Two professionals sit at a table going over a competitive analysis report. Both of them have laptops in front of them.

How to Perform Competitor Analysis: A Step-by-Step Guide

Learn what competitor analysis is, its benefits and how to conduct an effective one. This guide provides a structured framework for evaluating your industry's competitive landscape, competitors' business structures, marketing efforts and customer journeys.

April 20, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 18, 2022

Article

[Featured image] Two people wear over-ear headphones and record a podcast on microphones.

10 Marketing Podcasts for Beginners and Pros: 2025 List

Adding a marketing podcast to your regular media routine is one low-commitment way to expand your awareness of the current industry landscape.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] A women stands in front of a digital whiteboard and leads a marketing strategy meeting with several coworkers.

Marketing Strategy: What It Is and How to Create One

A marketing strategy is a compass that guides larger marketing efforts. Learn more about creating one to set your team or business up for success.

February 16, 2022

Article

[Featured image] A marketing manager gives a presentation to company stakeholders in a conference room. She stands in front of a monitor displaying a line graph of data.

14 Key Marketing Skills to Boost Your Resume

The right marketing skills can be an asset across roles and industries.

January 19, 2022

Article

[Featured image] Two people stand in an open office and smile while looking at a tablet together.

11 Marketing Blogs for Industry News and Trends: 2025 List

From basics to expert analysis, these blogs can help keep you informed on the latest marketing developments.

November 10, 2021

Article

[Featured image] Four marketers sit around a conference table, scattered with papers and charts, and have a conversation.

Marketing Careers: 6 Areas to Explore

A marketing career could lead you down several in-demand career paths. Explore six marketing areas and learn how to qualify for marketing roles.

November 3, 2021

Article

[Featured image] A market research analyst wearing glasses presents in front of a screen detailing several pie charts.

What Is a Market Research Analyst? 2025 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

October 19, 2021

Article

[Featured image] A person is at home using their laptop to search for entry-level marketing jobs.

Your Guide to Landing an Entry-Level Marketing Job

Learn about different roles you can pursue if you're interested in launching your marketing career.

June 21, 2022

Article

[Featured image] Two professionals sit at a table going over a competitive analysis report. Both of them have laptops in front of them.

How to Perform Competitor Analysis: A Step-by-Step Guide

Learn what competitor analysis is, its benefits and how to conduct an effective one. This guide provides a structured framework for evaluating your industry's competitive landscape, competitors' business structures, marketing efforts and customer journeys.

April 20, 2022

Article

[Featured image] A team of marketers goes over a market analysis report in a brightly lit conference room.

Market Analysis: What It Is and How to Conduct One

Learn about the benefits of conducting a market analysis and how to do so.

March 18, 2022

Article

[Featured image] Two people wear over-ear headphones and record a podcast on microphones.

10 Marketing Podcasts for Beginners and Pros: 2025 List

Adding a marketing podcast to your regular media routine is one low-commitment way to expand your awareness of the current industry landscape.

February 23, 2022

Article

[Featured Image] A person is four moving blocks labeled with the four Ps of marketing: product, price, place, and promotion.

The 4 Ps of Marketing: What They Are and How to Use Them

Learn about this common marketing mix and how to apply it to your next marketing endeavor.

February 22, 2022

Article

[Featured image] A women stands in front of a digital whiteboard and leads a marketing strategy meeting with several coworkers.

Marketing Strategy: What It Is and How to Create One

A marketing strategy is a compass that guides larger marketing efforts. Learn more about creating one to set your team or business up for success.

February 16, 2022

Article

[Featured image] A marketing manager gives a presentation to company stakeholders in a conference room. She stands in front of a monitor displaying a line graph of data.

14 Key Marketing Skills to Boost Your Resume

The right marketing skills can be an asset across roles and industries.

January 19, 2022

Article

[Featured image] Two people stand in an open office and smile while looking at a tablet together.

11 Marketing Blogs for Industry News and Trends: 2025 List

From basics to expert analysis, these blogs can help keep you informed on the latest marketing developments.

November 10, 2021

Article

[Featured image] Four marketers sit around a conference table, scattered with papers and charts, and have a conversation.

Marketing Careers: 6 Areas to Explore

A marketing career could lead you down several in-demand career paths. Explore six marketing areas and learn how to qualify for marketing roles.

November 3, 2021

Article

[Featured image] A market research analyst wearing glasses presents in front of a screen detailing several pie charts.

What Is a Market Research Analyst? 2025 Guide

Market research analysts pore over trending keywords, survey responses, social media mentions, and more to understand markets, customers, and competitors. Learn more about this high-demand role.

October 19, 2021

Article

As a marketing analyst, you'll use data to discover new marketing insights. At the entry-level, a marketing analyst may perform tasks that are similar to those associated with entry-level data analysts: collecting, cleaning, and modeling data, identifying patterns and trends, creating visualizations, and making data-driven recommendations. Explore our free resources as you start your marketing analyst career:

Ready to start learning? Explore our catalog of marketing analytics courses for beginners or accelerate your career growth with a Coursera Plus subscription. When you enroll in either the monthly or annual option, you’ll get access to over 10,000 courses.

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