What is the refund policy?

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

AI Foundations for Business Professionals Specialization

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Saïd Business School, University of Oxford

AI Foundations for Business Professionals Specialization

Harness AI to drive strategic business impact. Master AI concepts and governance practices to lead responsible innovation with confidence.

Instructor: Matthias Holweg

2,975 already enrolled

Included with Coursera Plus

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3 course series

Get in-depth knowledge of a subject

4.9

(46 reviews)

Beginner level

No prior experience required

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 course series

Get in-depth knowledge of a subject

4.9

(46 reviews)

Beginner level

No prior experience required

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Core concepts of AI, machine learning, and deep learning and how they create strategic business value.
How generative and agentic AI differ from traditional models, including practical applications of large language models.
Ethical considerations and governance strategies that are critical to responsible AI deployment.
Methods to effectively assess and manage AI risks, including system failures and bias mitigation.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Saïd Business School, University of Oxford

Specialization - 3 course series

This specialisation equips business leaders and professionals with a practical understanding of artificial intelligence, from foundational concepts to generative capabilities and governance best practices. You'll explore real-world AI applications, learn to critically assess opportunities and risks, and develop strategic insights to integrate AI into organisational workflows responsibly. Designed and taught by Oxford faculty, this series empowers you to harness AI effectively and ethically to drive sustainable business value.

Applied Learning Project

You will engage in scenario-based projects, analysing case studies to strategically deploy AI solutions, manage ethical dilemmas, and design governance frameworks. These projects ensure practical application, allowing you to address authentic business challenges.

AI Essentials

Course 11 hour

What you'll learn

Understand the core concepts behind machine learning, neural networks, and deep learning.
Identify practical applications and limitations of AI across industries.

Skills you'll gain

Category: Deep Learning

Category: Artificial Intelligence

Category: Machine Learning

Category: Reinforcement Learning

Category: Artificial Neural Networks

Category: Unsupervised Learning

Category: Supervised Learning

Category: Business Intelligence

Category: Business Ethics

Category: Responsible AI

Category: Generative AI

Category: Applied Machine Learning

Category: AI Product Strategy

AI Governance

Course 21 hour

What you'll learn

Apply governance frameworks to ensure AI systems are ethical, transparent, and accountable.
Evaluate risks and implement strategies for trustworthy AI deployment at scale.

Skills you'll gain

Category: Responsible AI

Category: Data Ethics

Category: Business Ethics

Category: Governance

Category: Compliance Management

Category: Risk Management

Category: Enterprise Risk Management (ERM)

Category: Law, Regulation, and Compliance

Category: AI Product Strategy

Category: Information Privacy

Category: Information Management

Category: Artificial Intelligence

Category: Data Governance

Category: Agentic systems

Category: Artificial Intelligence and Machine Learning (AI/ML)

Category: Organizational Strategy

Category: Business Leadership

Category: Generative AI Agents

Category: Generative AI

Category: Accountability

Generative and Agentic AI

Course 31 hour

What you'll learn

Use prompts, fine-tuning, and retrieval methods to guide generative AI systems.
Assess the capabilities and risks of emerging agentic AI tools.

Skills you'll gain

Category: Prompt Engineering

Category: Generative AI

Category: Large Language Modeling

Category: Agentic systems

Category: Content Creation

Category: Responsible AI

Category: Decision Making

Category: AI Product Strategy

Category: ChatGPT

Category: LLM Application

Category: Business Workflow Analysis

Category: Artificial Intelligence

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Matthias Holweg

Saïd Business School, University of Oxford

3 Courses4,835 learners

Offered by

Saïd Business School, University of Oxford

Why people choose Coursera for their career

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Learner since 2018

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Learner since 2020

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Learner since 2021

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Frequently asked questions

We recommend taking the courses in the following order:

AI Essentials
Generative and Agentic AI
AI Governance.

No technical background required. Ideal for professionals seeking to understand AI’s foundations and business relevance.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.