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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,044 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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4326 - 4350 of 5,364 Reviews for Marketing in a Digital World

By Suryansh s

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Jul 23, 2020

good

By Tahsin R

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Jul 22, 2020

good

By Souvik P

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Jul 22, 2020

good

By Mani B

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Jul 22, 2020

Good

By Felo M

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Jul 19, 2020

good

By Advitha A

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Jul 15, 2020

Good

By �SADHARAN G

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Jul 14, 2020

good

By Avanti m b

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Jul 12, 2020

Good

By Mohona I

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Jul 9, 2020

good

By ADITYA

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Jul 9, 2020

good

By Dr. R R K

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Jul 5, 2020

good

By Ramesh B M

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Jul 3, 2020

good

By PHAN M D

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Jun 23, 2020

Good

By MD. H I P

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Jun 22, 2020

good

By M. T b

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Jun 21, 2020

Good

By lalit s

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Jun 15, 2020

best

By Akshyah

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Jun 14, 2020

cool

By Achal s K

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Jun 9, 2020

good

By TUSHAR R D

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Jun 6, 2020

nice

By Tithi J

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Jun 1, 2020

good

By V Y B

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May 31, 2020

Good

By Ahmed M R

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May 30, 2020

good

By WANI R R

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May 28, 2020

Best

By Varsha J

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May 28, 2020

Good

By BIRHARE A A

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May 18, 2020

nice