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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,041 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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4301 - 4325 of 5,364 Reviews for Marketing in a Digital World

By Shameel A M A k

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Oct 30, 2020

Good

By Tanvi G

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Oct 28, 2020

good

By Zhalgas D

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Oct 28, 2020

nice

By ANANE R

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Oct 12, 2020

good

By Stuti S

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Oct 6, 2020

Nice

By FUAD Q

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Oct 5, 2020

Good

By Abijith K

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Sep 23, 2020

Good

By Ričard D

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Sep 15, 2020

good

By LAKSHMI E S S J

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Sep 7, 2020

Good

By Vino.E

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Sep 5, 2020

good

By Satyam r

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Aug 26, 2020

good

By Himanshi P

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Aug 20, 2020

Best

By Anushka M

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Aug 19, 2020

good

By KRISHNAPPAN P

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Aug 17, 2020

GOOD

By Mahmoud G

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Aug 13, 2020

GOOD

By Deleted A

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Aug 12, 2020

Good

By Deleted A

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Aug 12, 2020

Best

By Atiya N

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Aug 8, 2020

Best

By Sayani C

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Aug 8, 2020

good

By SHUBHAM A L

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Aug 7, 2020

Good

By Karan C

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Aug 7, 2020

Good

By Maheshkumar S H

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Aug 4, 2020

Good

By Ayush P

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Jul 30, 2020

Good

By MANDHAPALLY M

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Jul 30, 2020

good

By Bernard E

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Jul 28, 2020

Good