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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,044 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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4251 - 4275 of 5,364 Reviews for Marketing in a Digital World

By S A B A

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Jul 27, 2024

رائع

By Lê N P N ( F H H

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Jul 18, 2024

good

By Dipendu S

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Mar 22, 2023

good

By ANJALI D

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Mar 18, 2023

GOOD

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Jan 21, 2023

BEST

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Jan 18, 2023

best

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Oct 24, 2022

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Jul 31, 2022

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Jun 1, 2022

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By May Y C

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Jun 1, 2022

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By Harish k

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Mar 24, 2022

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By Vutukuru R

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Mar 17, 2022

good

By PHAM T M L

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Feb 8, 2022

very

By Huynh T C T

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Jan 14, 2022

Good

By HOANG T T

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Nov 14, 2021

very

By NGOC P T

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Nov 14, 2021

very

By AYLALE G

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Oct 26, 2021

good

By Vignesh A

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Aug 30, 2021

good

By RISHIKESAN J

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Aug 20, 2021

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By Cassie F

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Aug 17, 2021

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By Trung L H

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Jul 31, 2021

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By Nguyễn T T ( D

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Jul 15, 2021

good

By SOUVIK C

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Jun 30, 2021

good

By Rutuja D

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May 31, 2021

good