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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,044 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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4201 - 4225 of 5,364 Reviews for Marketing in a Digital World

By Elnur S

•

Mar 28, 2024

Super

By Pallavi A P

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Jan 24, 2023

nice

By Prathamesh K

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Jan 17, 2023

good

By Ihssane A

•

Apr 13, 2022

5 /5

By HOD-MBA

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Dec 28, 2021

great

By K58 L N H

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Nov 28, 2021

Good!

By Abdulaziz m n

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Nov 13, 2021

nice

By Rashin L G M

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Sep 28, 2021

great

By Lahiru Y

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Sep 22, 2021

great

By Shahad A A

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Aug 29, 2021

good

By Vishal A

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Aug 10, 2021

great

By Vo H N S

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Jul 15, 2021

THank

By piyawat c

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Jul 14, 2021

great

By K V K

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Jun 30, 2021

good

By SADHU R

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Jun 27, 2021

SADHU

By Jaydeep P

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Jun 3, 2021

great

By MANISH K C

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Oct 16, 2020

great

By ELINA N I

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Oct 2, 2020

great

By Stephen A

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Sep 8, 2020

Great

By Manar A E M h

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Aug 16, 2020

Great

By Suvro S D

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Aug 8, 2020

great

By PERA D

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Jul 29, 2020

Good!

By Subhra C

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Jul 25, 2020

Great

By suraj s

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Jul 21, 2020

GREAT