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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,041 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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4226 - 4250 of 5,364 Reviews for Marketing in a Digital World

By ZIAUL H

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Jul 8, 2020

Great

By KAVIYARASU K

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Jul 2, 2020

Super

By Aryaa S

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Jun 27, 2020

great

By Jam K M S

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Jun 27, 2020

goood

By Bhargav L

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Jun 15, 2020

great

By Sudhanshu K

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Jun 11, 2020

great

By Hrishikesh S K

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Jun 2, 2020

Great

By Agbooro H

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May 20, 2020

Great

By Talibzade N

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Apr 21, 2020

Great

By Tejas T

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Jan 18, 2020

GREAT

By Mohanad E M

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Oct 1, 2019

good1

By Adriano D

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Jul 9, 2019

Great

By Guillermo R

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Feb 26, 2019

good!

By Srishti K

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Oct 1, 2018

Great

By Daniel C

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Nov 3, 2017

Great

By Bishoy m

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Jun 15, 2017

Great

By maher a

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Feb 6, 2016

great

By Guilherme S

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Oct 4, 2015

Great

By hoangthutrang142005

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Sep 24, 2025

good

By thanhvinh2ka5

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Sep 22, 2025

good

By PARTH T

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Apr 14, 2025

Good

By Bui T Y V ( H

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Oct 17, 2024

nice

By Le T T

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Sep 19, 2024

good

By Mai P K

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Sep 14, 2024

good

By Namiq A

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Sep 6, 2024

good