Start your journey in B2B technology sales by mastering the essentials that power success in both established and emerging markets. This course demystifies the unique structures and opportunities within the tech B2B landscape, equipping you with the analytical and communication skills demanded by today's employers. You’ll discover how to identify the right customers, interpret market shifts, and leverage beginner-friendly digital tools, with a special focus on the realities of India and the USA. Expect highly actionable, time-tested frameworks designed to accelerate your confidence and job readiness from day one. Whether you're transitioning into sales, fresh out of university, or seeking a step up in your current role, these foundational modules will put you on the path to impact, faster.



Empfohlene Erfahrung
Kompetenzen, die Sie erwerben
- Kategorie: Sales Process
- Kategorie: Customer Relationship Management (CRM) Software
- Kategorie: Market Research
- Kategorie: Persuasive Communication
- Kategorie: Prospecting and Qualification
- Kategorie: Overcoming Objections
- Kategorie: Market Analysis
- Kategorie: Sales Presentation
- Kategorie: Communication
- Kategorie: Value Propositions
- Kategorie: Sales
- Kategorie: Sales Strategy
- Kategorie: B2B Sales
- Kategorie: Sales Pipelines
- Kategorie: Technical Sales
- Kategorie: Market Dynamics
- Kategorie: Product Knowledge
- Kategorie: Customer Analysis
Wichtige Details

Zu Ihrem LinkedIn-Profil hinzufügen
September 2025
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 3 Module
Build a concrete understanding of what makes B2B technology markets unique. Dive into industry structure, value chains, customer profiles, and evolving buyer journeys. Analyze key differences between Indian and US markets, and learn to apply market segmentation and compliance awareness for effective prospecting. By module end, you will be prepared to research, assess, and prioritize growth markets for your company or team.
Das ist alles enthalten
9 Videos1 Lektüre2 Aufgaben3 Plug-ins
Develop practical skills to fill, manage, and nurture a beginner-friendly sales pipeline. Learn prospecting methods, utilization of CRM tools, time management strategies, and best practices for targeting high-quality leads. Experience hands-on exercises relevant to both start-ups and scaled tech enterprises, while developing a productive routine adaptable to hybrid workplace norms in India and the US.
Das ist alles enthalten
7 Videos1 Lektüre2 Aufgaben2 Plug-ins
Unlock persuasive communication skills critical to B2B sales success. Practice drafting and delivering value-based messages, overcoming objections, and managing digital relationship building. Whether meeting virtually or in person, gain confidence to articulate product value and translate complex tech concepts for multiple stakeholders, reflecting cultural and organizational differences in both geography settings.
Das ist alles enthalten
8 Videos1 Lektüre2 Aufgaben1 Plug-in
Dozent

von
Mehr von Business Strategy entdecken
- Status: Vorschau
Simplilearn
- Status: Vorschau
Coursera Instructor Network
- Status: Vorschau
Coursera Instructor Network
- Status: Kostenloser Testzeitraum
Yonsei University
Warum entscheiden sich Menschen für Coursera für ihre Karriere?





Neue Karrieremöglichkeiten mit Coursera Plus
Unbegrenzter Zugang zu 10,000+ Weltklasse-Kursen, praktischen Projekten und berufsqualifizierenden Zertifikatsprogrammen - alles in Ihrem Abonnement enthalten
Bringen Sie Ihre Karriere mit einem Online-Abschluss voran.
Erwerben Sie einen Abschluss von erstklassigen Universitäten – 100 % online
Schließen Sie sich mehr als 3.400 Unternehmen in aller Welt an, die sich für Coursera for Business entschieden haben.
Schulen Sie Ihre Mitarbeiter*innen, um sich in der digitalen Wirtschaft zu behaupten.
Häufig gestellte Fragen
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Weitere Fragen
Finanzielle Unterstützung verfügbar,
¹ Einige Aufgaben in diesem Kurs werden mit AI bewertet. Für diese Aufgaben werden Ihre Daten in Übereinstimmung mit Datenschutzhinweis von Courseraverwendet.