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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Predictive Modeling and Analytics

      Skills you'll gain: Predictive Modeling, Predictive Analytics, Exploratory Data Analysis, Data Visualization, Business Analytics, Data Analysis, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Microsoft Excel, Machine Learning Methods, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

      3.6
      Rating, 3.6 out of 5 stars
      ·
      602 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Regression Modeling for Marketers

      Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Market Analysis, Marketing, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Market Dynamics, Statistical Hypothesis Testing, A/B Testing

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Tools: Machine Learning and AI

      Skills you'll gain: Apache Hadoop, Machine Learning Methods, Customer Analysis, MarTech, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Machine Learning, Artificial Neural Networks, Performance Review, Machine Learning Algorithms, Deep Learning, Artificial Intelligence, Predictive Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Measurement and Analysis

      Skills you'll gain: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Communicating Business Analytics Results

      Skills you'll gain: Data Storytelling, Data Presentation, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Statistical Reporting, Data Analysis, Analysis, Technical Communication, Case Studies, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      518 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      L'analyse marketing

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Applied Analytics and Data for Decision Making

      Skills you'll gain: Data Literacy, Data Ethics, Data-Driven Decision-Making, Analytics, Root Cause Analysis, Lean Methodologies, Six Sigma Methodology, Data Analysis, Operational Efficiency, Operational Excellence, Case Studies, Process Improvement, Quality Management Systems, Data Quality, Data Security, Product Quality (QA/QC), Internet Of Things

      4.6
      Rating, 4.6 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Text Mining for Marketing

      Skills you'll gain: Text Mining, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Marketing, Brand Awareness, Natural Language Processing, Predictive Analytics, Machine Learning, Data Quality

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Analysis and Interpretation of Data

      Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Marketing Analytics, Data Quality, Statistical Methods, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Return On Investment

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Advanced Business Analytics Capstone

      Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Predictive Analytics, Predictive Modeling, Business Analytics, Analytics, Financial Analysis, Advanced Analytics, Data Analysis, Technical Communication, Investment Management, Feature Engineering, Data Processing, Data Manipulation, Portfolio Management, Data Quality, Data Transformation, Statistical Modeling, Regression Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      88 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics Capstone

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Analytics, Peer Review, Data Analysis, Business Analysis, Performance Measurement, Case Studies, Marketing Analytics, Business Planning, Business Strategy, Key Performance Indicators (KPIs), Digital Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      771 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Marketing Analysis dashboard using G-Spreadsheets

      Skills you'll gain: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Data Literacy, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Productivity Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Predictive Modeling and Analytics : University of Colorado Boulder
    • Regression Modeling for Marketers: University of Colorado System
    • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
    • Measurement and Analysis: Unilever
    • Communicating Business Analytics Results: University of Colorado Boulder
    • L'analyse marketing: University of Virginia
    • Applied Analytics and Data for Decision Making: University at Buffalo
    • Text Mining for Marketing: O.P. Jindal Global University
    • Analysis and Interpretation of Data: Queen Mary University of London
    • Advanced Business Analytics Capstone: University of Colorado Boulder

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