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    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

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    Explore the Marketing Automation Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Product Marketers: Data-Driven Campaigns

      Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Automation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

      4.1
      Rating, 4.1 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Sales Ops: Automating Workflow Efficiency

      Skills you'll gain: Generative AI Agents, HubSpot CRM, Sales Enablement, Sales Development, Sales Process, Sales Pipelines, Business Workflow Analysis, Business Process Automation, Sales Management, Customer Relationship Management, Lead Generation, Workflow Management, Process Analysis, Sales Strategy, Sales, Automation, Data Entry, Operational Efficiency, No-Code Development, Data Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Foundations of marketing analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Advanced Analytics, Business Analytics, Statistical Programming, Customer Insights, R Programming, Data-Driven Decision-Making, Data Analysis Software, Target Market, Statistical Analysis, Predictive Modeling, Customer Relationship Management, Statistical Methods, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      761 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Automating Sales Tasks with Zapier

      Skills you'll gain: Email Automation, Google Sheets, Automation, Business Process Automation, Productivity Software, Gmail, Workflow Management, Sales Support, Operations Management, Order Fulfillment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Machine Learning for Marketers

      Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Machine Learning, Regression Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      UiPath

      Automation Techniques in RPA

      Skills you'll gain: Email Automation, Web Scraping, Robotic Process Automation, Automation, Business Process Automation, Workflow Management, Text Mining, Data Import/Export, Microsoft Excel, Microsoft Outlook

      4.6
      Rating, 4.6 out of 5 stars
      ·
      37 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Digital Marketing and Ecommerce Analysts

      Skills you'll gain: Data Visualization, E-Commerce, Analytics, Key Performance Indicators (KPIs), Web Analytics, Google Analytics, Marketing Analytics, Generative AI, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      DeepSeek R1 for AI Marketing and Business Strategy

      Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Customer Service in the Age of Generative AI

      Skills you'll gain: ChatGPT, AI Personalization, Customer Communications Management, Persona Development, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

      4.2
      Rating, 4.2 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Sales Analysis with Claude

      Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Sales Training, Anthropic Claude, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Analysis

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Marketing Teams

      Skills you'll gain: Generative AI Agents, Innovation, Marketing Management, Team Management, Project Management, Data-Driven Decision-Making, Integrated Marketing Communications, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

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    1…678…269

    In summary, here are 10 of our most popular marketing automation courses

    • GenAI for Product Marketers: Data-Driven Campaigns: Coursera Instructor Network
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • GenAI for Sales Ops: Automating Workflow Efficiency: Coursera Instructor Network
    • Foundations of marketing analytics: ESSEC Business School
    • Automating Sales Tasks with Zapier: Coursera Project Network
    • Machine Learning for Marketers: University of Colorado System
    • Automation Techniques in RPA: UiPath
    • GenAI for Digital Marketing and Ecommerce Analysts: Coursera Instructor Network
    • DeepSeek R1 for AI Marketing and Business Strategy: SkillsBooster Academy
    • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation

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