• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Introducción a las redes sociales. Sus objetivos y métricas.

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Digital Media Strategy, Marketing, Social Network Analysis, Global Marketing, Content Performance Analysis, Customer Engagement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Sales Transformation Fundamentals

      Skills you'll gain: Sales Enablement, Sales Management, Customer Analysis, Sales Strategy, Marketing, Target Market, Verbal Communication Skills, Sales Training, Sales Process, Sales, Business Transformation, Smart Goals, Return On Investment, Leadership, Organizational Structure

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Market Research

      Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Analytics, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group, Regression Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      637 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Data Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Data Literacy, Analytics, Data Analysis, Data Visualization, Analytical Skills, Exploratory Data Analysis, Data Quality, Business Analysis, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      959 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Build Wireframes and Low-Fidelity Prototypes

      Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Centered Design, Prototyping, User Interface and User Experience (UI/UX) Design, Usability, Mockups, Persona (User Experience), User Flows

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Fraud detection, Business Analytics, Descriptive Analytics, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Human Resources Management and Planning, Peer Review, Data Analysis, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Advertising and E-commerce on TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Online Advertising, Performance Measurement, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Product Promotion, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      AI-powered Customer Intelligence with Microsoft Copilot

      Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Pipelines, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Customer Relationship Management (CRM) Software, Anomaly Detection, Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      61 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      UI / UX Design

      Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, UI/UX Strategy, Web Design, Adobe XD, User Interface (UI) Design, User Experience, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, Web Language, HTML and CSS, Design Elements And Principles, User Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of California, Davis

      AI-Powered Content Creation for Social Media Success

      Skills you'll gain: Social Media Content, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Marketing, Campaign Management, Marketing Planning, Content Performance Analysis, Advertising Campaigns, Social Media Management, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Digital Content, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Data Analysis

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Fundamentos Estratégicos Empresariales

      Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Marketing, Quality Management Systems, Organizational Strategy, Governance, Financial Analysis, Marketing Planning, Corporate Strategy, Financial Statements, Working Capital, Operations Management, Organizational Structure, Financial Data, Business Strategies, Market Analysis, Quality Management, Financial Controls, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…515253…308

    In summary, here are 10 of our most popular product marketing courses

    • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
    • Sales Transformation Fundamentals: EDUCBA
    • Market Research: Queen Mary University of London
    • Introduction to Data Analytics: Meta
    • Build Wireframes and Low-Fidelity Prototypes: Google
    • Business Analytics: University of Pennsylvania
    • Google SEO Fundamentals: University of California, Davis
    • Advertising and E-commerce on TikTok: Aptly
    • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
    • UI / UX Design: California Institute of the Arts

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok