Strategic Marketing

Strategic Marketing is a comprehensive approach to identify business objectives, understand the consumer market, and develop marketing strategies to achieve growth. Coursera's strategic marketing catalogue equips you with the tools and techniques to effectively position your brand, analyse market trends, and create compelling marketing campaigns. You'll learn about consumer behavior, competitive analysis, market segmentation, pricing strategies, product development, and the use of digital channels for marketing. This knowledge will help you to create an effective marketing plan, drive customer engagement, and ultimately, increase business revenue.
35credentials
1online degree
103courses

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