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    • Social Media Analytics

    Social Media Analytics Courses Online

    Master social media analytics for marketing insights. Learn to analyze social media data to inform strategies and measure campaign success.

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    Explore the Social Media Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Wearable Technologies and Sports Analytics

      Skills you'll gain: Exercise Science, Sports Medicine, Injury Prevention, Athletic Training, Physiology, Analytics, Data Analysis, Advanced Analytics, Data-Driven Decision-Making, Medical Equipment and Technology, Vital Signs, Health Technology, Python Programming, Machine Learning, Data Collection

      4.5
      Rating, 4.5 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Analytics, Marketing, Data Collection, Marketing Strategies, Market Research, Regression Analysis, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Digital Marketing Analytics

      Skills you'll gain: Digital Marketing, Web Analytics, Digital Advertising, Search Engine Marketing, Online Advertising, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Marketing Channel, Social Media Marketing, Marketing Strategies, Keyword Research, Marketing Planning, Paid media, Marketing Analytics, Social Media, Advertising, Blogs, Emerging Technologies

      4.4
      Rating, 4.4 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Analytics: Optimize Performance

      Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Facebook Analytics: Optimize Performance

      Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Social Media, Analytics, Social Media Strategy, Driving engagement, Trend Analysis, Data Analysis, Performance Analysis, Performance Metric

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Text Marketing Analytics

      Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Data Science, Text Mining, Data Analysis, Predictive Modeling, Classification And Regression Tree (CART), JSON, Data Manipulation, Data Structures, Python Programming, Data Visualization

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Optimization: Grow Your Presence

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Data Analytics Foundations

      Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Spreadsheet Software, Large Language Modeling, Data Literacy, Data Visualization Software, Business Analysis, Requirements Analysis, Data Analysis, Analytics, Exploratory Data Analysis, Data-Driven Decision-Making, Trend Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      141 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Execution and Evaluation

      Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Driving engagement, Plan Execution, Earned Media, Content Creation, Content Strategy, Owned Media, Paid media, Goal Setting

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Online Influence and Persuasion

      Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Clean and analyze social media usage data with Python

      Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

      4.1
      Rating, 4.1 out of 5 stars
      ·
      32 reviews

      Intermediate · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular social media analytics courses

    • Wearable Technologies and Sports Analytics: University of Michigan
    • Customer Analytics: University of Pennsylvania
    • Digital Marketing Analytics: O.P. Jindal Global University
    • YouTube Analytics: Optimize Performance: Coursera
    • Facebook Analytics: Optimize Performance: Coursera
    • Text Marketing Analytics: University of Colorado Boulder
    • Instagram Optimization: Grow Your Presence: Coursera
    • Data Analytics Foundations: DeepLearning.AI
    • Social Media Marketing: Simplilearn
    • Execution and Evaluation: University of Colorado Boulder

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    Brand (13)
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    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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