• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Media Buying
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "media buying"

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      The Future of Sports Media and Challenges Ahead

      Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      The Evolution of Sports Media

      Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Digital Advertising

      Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Google Ads, Marketing, Paid media, Digital Marketing, Data Ethics, Business Metrics, Augmented Reality, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      432 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Graphic Design, Marketing Design, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      75 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Drive Engagement, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Geneva

      Innovation, médias et transformation digitale

      Skills you'll gain: Innovation, Media and Communications, Digital Transformation, Journalism, Digital Media Strategy, Ethical Standards And Conduct, Social Media, Economics, Emerging Technologies, Telecommunications, Communication, Financial Statement Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Trends and Innovations in Sports Media

      Skills you'll gain: Driving engagement, AI Personalization, Media Production, Media Strategy, Media and Communications, Community Organizing, Augmented and Virtual Reality (AR/VR), Digital Media Strategy, Content Creation, Social Media Strategy, Web Content, Social Media, Revenue Management, Innovation, Brand Management, Data-Driven Decision-Making, E-Commerce, Video Production, User Centered Design, Game Theory

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Estrategia de Canales

      Skills you'll gain: Marketing Channel, Consumer Behaviour, Point of Sale, Cross-Channel Marketing, Promotional Strategies, Marketing Strategies, Digital Marketing, Customer experience strategy (CX), Retail Store Operations, Merchandising, Sales Strategy, Customer Insights, Digital Transformation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The University of Chicago

      Internet Giants: The Law and Economics of Media Platforms

      Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Digital Content, Technology Strategies, Regulation and Legal Compliance, Network Protocols, Telecommunications, Market Dynamics, Case Law, Lawsuits, Economics, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Identifying, Attracting, and Growing Your Digital Audience

      Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      296 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The University of Hong Kong

      Making Sense of the News: News Literacy Lessons for Digital Citizens

      Skills you'll gain: Journalism, Media and Communications, Research, Investigation, Electronic Media, Digital Communications, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      235 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Social Media Marketing Specialists

      Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Marketing Operations, Social Media Campaigns, Prompt Engineering, AI Personalization, Instagram, Customer Engagement, Analysis, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    Searches related to media buying

    genai for dynamic advertising and media buying
    1…567…136

    In summary, here are 10 of our most popular media buying courses

    • The Future of Sports Media and Challenges Ahead: Real Madrid Graduate School Universidad Europea
    • The Evolution of Sports Media: Real Madrid Graduate School Universidad Europea
    • Introduction to Digital Advertising: University of Colorado Boulder
    • Build a social media presence for your business using Canva: Coursera Project Network
    • Content, Advertising & Social IMC: Northwestern University
    • Innovation, médias et transformation digitale: University of Geneva
    • Trends and Innovations in Sports Media: Real Madrid Graduate School Universidad Europea
    • Estrategia de Canales: Universidad de Palermo
    • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago
    • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok