• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Go To Market Strategy
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "go to market strategy"

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Business Growth Strategy

      Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Business Strategy, New Business Development, Innovation, Organizational Strategy, Strategic Thinking, Market Dynamics, Competitive Analysis, Market Opportunities, Strategic Decision-Making, Business Valuation, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      705 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Rochester

      The Power of Markets II: Market Structure and Firm Behavior

      Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Market Share, Market Analysis, Operational Efficiency, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      125 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Reporting, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      73 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Business Strategy: Business Model Canvas Analysis with Miro

      Skills you'll gain: Value Propositions, Business Modeling, Product Development, Business Analysis, Stakeholder Communications, Business Planning, Business Solutions, Presentations, Business Strategy, Strategic Thinking, Innovation, Entrepreneurship

      4.5
      Rating, 4.5 out of 5 stars
      ·
      140 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      N

      Northeastern University

      Business Strategy and Value Creation In Action

      Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      X

      Xbox

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, Product Management, User Story, New Product Development, Quality Assurance, Product Requirements, Product Strategy, Design Thinking, Stakeholder Management, Ideation, Innovation, Change Management, Market Opportunities, Prioritization

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IE Business School

      Marketing Management Essentials:The Marketing Plan Structure

      Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IE Business School

      The "What" of the Marketing Strategy

      Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      L

      Ludwig-Maximilians-Universität München (LMU)

      Research kitchen

      Skills you'll gain: Innovation, Organizational Structure, Competitive Analysis, Business Strategy, Organizational Strategy, Business Strategies, Research, Strategic Thinking, Business Research, Case Studies, Presentations

      4.5
      Rating, 4.5 out of 5 stars
      ·
      154 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Managerial Economics: Buyer and Seller Behavior

      Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      DeepSeek R1 for AI Marketing and Business Strategy

      Skills you'll gain: Marketing Automation, Strategic Leadership, Dashboard, Business Intelligence, Business Marketing, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      The Marketing Plan

      Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      486 reviews

      Mixed · Course · 1 - 4 Weeks

    1…567…834

    In summary, here are 10 of our most popular go to market strategy courses

    • Business Growth Strategy: University of Virginia
    • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
    • Introduction to Market Research: Queen Mary University of London
    • Business Strategy: Business Model Canvas Analysis with Miro: Coursera Project Network
    • Business Strategy and Value Creation In Action: Northeastern University
    • Product Strategy and Roadmapping: Xbox
    • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
    • The "What" of the Marketing Strategy: IE Business School
    • Research kitchen: Ludwig-Maximilians-Universität München (LMU)
    • Managerial Economics: Buyer and Seller Behavior: Illinois Tech

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok