Customer Advocacy

Customer Advocacy is a business strategy that focuses on the needs and interests of customers, promoting their satisfaction and loyalty as a priority. Coursera's Customer Advocacy catalogue helps you develop a deep understanding of customer needs and interests, enabling you to advocate more effectively on their behalf. You'll learn critical communication and negotiation skills, how to develop and implement customer-centred strategies and policies, and how to use feedback and analytics to optimize the customer experience. This skill set will be vital for roles in customer service, marketing, sales and any fields where building and maintaining strong customer relationships is key.