• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Gathering and Developing the News

      Skills you'll gain: Interviewing Skills, Journalism, Research, Investigation, Ethical Standards And Conduct, Data Collection, Rapport Building, Electronic Media, Diversity Awareness, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      507 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Michigan

      Understanding Psychosis

      Skills you'll gain: Health Disparities, Psychiatry, Patient Education And Counseling, Community Mental Health Services, Social Determinants Of Health, Patient Communication, Psychiatric Assessments, Mental Health Diseases and Disorders, Rehabilitation, Trauma Care, Mental and Behavioral Health, Pharmacology, Mental Health

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Black Lives Matter

      Skills you'll gain: Social Justice, Social Sciences, Sociology, Cultural Diversity, World History, International Relations, Political Sciences, Policy Analysis, Advocacy, Demography

      4.5
      Rating, 4.5 out of 5 stars
      ·
      82 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Optimization: Grow Your Presence

      Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Drive Engagement, Live Streaming

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Desarrollador front-end de Meta

      Skills you'll gain: User Research, UI/UX Research, Persona (User Experience), Jest (JavaScript Testing Framework), Responsive Web Design, Design Research, Bootstrap (Front-End Framework), Version Control, User Experience Design, HTML and CSS, Front-End Web Development, Unix Commands, Usability, Web Design, React.js, Javascript, Algorithms, Mobile Development, Web Development Tools, Cascading Style Sheets (CSS)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      508 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Software Developer Career Guide and Interview Preparation

      Skills you'll gain: Engineering Software, Software Development, Interviewing Skills, Software Engineering, Relationship Building, Professional Development, Application Development, DevOps, Professionalism, Verbal Communication Skills, Problem Solving, Communication, Cloud Computing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      309 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Storying the Self: How Stories Shape our Identities

      Skills you'll gain: Storytelling, Creativity, Self-Awareness, Cultural Diversity, Personal Development, Social Sciences, Media and Communications, Empathy, Communication, Leadership

      3.7
      Rating, 3.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to Healthcare Management

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Information Management and Medical Records, Health Care, Health Policy, Organizational Leadership, Continuous Quality Improvement (CQI), Organizational Structure, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      80 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Communicating Your Best Self

      Skills you'll gain: Communication, Social Skills, Interpersonal Communications, Verbal Communication Skills, Non-Verbal Communication, Virtual Teams, Business Correspondence, Business Communication, Writing, Professionalism, Self-Awareness

      4.4
      Rating, 4.4 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Search Advertising Foundations

      Skills you'll gain: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      The Search for Great Ideas: Harnessing creativity to empower innovation.

      Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      307 reviews

      Mixed · Course · 1 - 4 Weeks

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    genai in social media marketing
    meta social media marketing capstone
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…273274275…406

    In summary, here are 10 of our most popular social media marketing courses

    • Gathering and Developing the News: Michigan State University
    • Understanding Psychosis: University of Michigan
    • Black Lives Matter: Johns Hopkins University
    • TikTok Optimization: Grow Your Presence: Coursera
    • Desarrollador front-end de Meta: Meta
    • Software Developer Career Guide and Interview Preparation: IBM
    • Storying the Self: How Stories Shape our Identities: University of Colorado Boulder
    • Introduction to Healthcare Management: University of Michigan
    • Communicating Your Best Self : Arizona State University
    • Market Research and Competitive Analysis: Microsoft

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok