Customer Acquisition Management

Customer Acquisition Management is a crucial business strategy focusing on gaining new customers and retaining existing ones. Coursera's Customer Acquisition Management catalogue teaches you the process, methods, and strategies used in acquiring new customers and nurturing relationships with existing ones. You'll learn about lead generation, sales funnel optimization, customer relationship management, and marketing approaches such as inbound and outbound marketing, SEO, and SEM. This skill will empower you not only to attract potential customers but also to employ effective tactics to convert them into loyal clients, thereby enhancing business growth and sustainability.