Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Coursera Project Network

    Skills you'll gain: Marketing Channel, Marketing Effectiveness, Sales Strategy, Sales Process, Facebook, Sales, Marketing, Lead Generation, Campaign Management, Marketing Analytics, Social Media Marketing, Web Analytics, Business Strategy, Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Facebook, Target Audience, Social Media Management, Social Media Strategy, Social Media Marketing, Content Strategy, Content Marketing, Goal Setting, Business Development, New Business Development, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Instagram, Drive Engagement, Social Media, Brand Strategy, Content Creation, Social Media Marketing, User Feedback, Social Media Content

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Design, Content Creation, Graphic Design, Social Media Marketing, Advertising

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Instagram, Content Performance Analysis, Driving engagement, Social Media Management, Social Media, Social Media Marketing, Customer Engagement, Business Communication, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    SAE Institute México

    Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Drive Engagement, Customer Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Brand Awareness, Growth Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Drive Engagement, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Advertising, Instagram, Marketing Materials, Content Creation, Social Media, Social Media Content, Facebook, Social Media Marketing, Design, Graphic Design, Graphic and Visual Design

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation, Automation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

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Leading partners

  • Meta
  • Simplilearn
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea
  • Tecnológico de Monterrey
  • Adobe
  • Aptly