Marketing Collateral

Marketing Collateral is a collection of media materials used to support the sales of a product or service. Coursera's Marketing Collateral skill catalogue helps you create impactful, targeted, and persuasive marketing materials to support your business's sales and marketing initiatives. You'll learn how to design, craft and deploy various types of collateral such as brochures, sales letters, white papers, newsletters, presentations, and online ads. Additionally, you'll understand the strategic placement of these materials to engage customers, promote brand awareness, and drive sales. You'll also become familiar with the use of graphic design, copywriting, and digital tools to create compelling and effective marketing collateral.