Demand Generation

Demand Generation is a data-driven marketing strategy that focuses on creating awareness and interest in a company's products or services. Coursera's Demand Generation catalogue teaches you about the strategies and techniques used to drive customer engagement, improve brand perception, and stimulate customer interest. You'll learn everything from identifying target markets, creating high-quality content, leveraging digital channels to engage prospects, utilizing marketing automation tools effectively, to analyzing and optimizing demand generation campaigns. By mastering these skills, you'll be able to contribute to increased sales, greater brand awareness, and the growth of your company or the company you work for.