Customer Data Management

Customer Data Management is a strategic approach to collecting, storing, managing, and using customer information to improve business operations, make data-driven decisions, and enhance customer service. Coursera's Customer Data Management catalogue teaches you all the necessary skills and techniques to effectively handle customer data. You'll learn about various data collection methods, data storage solutions, analytics tools, and privacy regulations to ensure data compliance. Additionally, you'll learn how to use customer data to predict trends, personalize marketing efforts, and improve customer experiences. This skill is indispensable for roles such as marketing managers, data analysts, customer service managers, and anyone dealing with customer information.