Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Skills you'll gain: Facebook, Social Media, Social Media Management, Drive Engagement, Social Media Marketing, People Management, Marketing Analytics, Content Performance Analysis, Rapport Building, Growth Strategies, Organizational Skills

  • Coursera Project Network

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

  • Skills you'll gain: Instagram, Social Media Management, Social Media, Facebook, Social Media Marketing, Business Marketing, Account Management, Marketing, Business

  • Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Campaign Management, Drive Engagement, Customer Engagement, Marketing Design

  • Skills you'll gain: Facebook, Social Media Content, Brand Awareness, Advertising, Marketing Materials, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing

  • Skills you'll gain: Content Creation, Web Content, Social Media Marketing, Social Media, Graphic and Visual Design Software, Graphic Design, Storytelling, Design, Design Software, Design Elements And Principles

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media, Community Development, Social Media Marketing, Driving engagement, Content Management, Digital Marketing

  • Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business

  • Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Style Guides, Graphic and Visual Design, Marketing Materials, Branding, User Accounts

  • Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems

  • Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Analysis, User Accounts, Social Media, E-Commerce

  • Skills you'll gain: Facebook, Billing, Target Audience, Advertising Campaigns, Budget Management, Online Advertising, Advertising, Digital Advertising, Paid media, Social Media Campaigns, Marketing, Campaign Management, Social Media Marketing, Social Work

What brings you to Coursera today?

Leading partners

  • Meta
  • Simplilearn
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea
  • Adobe
  • Aptly
  • Skillshare