Strategic Communication

Strategic Communication is a planned process of delivering a specific message to a targeted audience to achieve certain objectives. Coursera's Strategic Communication catalogue helps you build skills in effective communication for varied organizational goals. You'll learn about message framing, audience analysis, and different communication channels. Further, you'll understand crisis communication, the importance of corporate communication, and how to leverage public relations and social media. By mastering these skills, you'll be able to navigate various professional environments, improve brand visibility, and drive engagement, fostering better relationships within and outside an organization.