Customer Retention

Customer Retention is a key business strategy that focuses on retaining existing customers and increasing customer loyalty. Coursera's Customer Retention skill catalogue teaches you the art and science of maintaining long-term relationships with customers, ultimately leading to sustained business growth. You'll learn about the foundations of customer retention, including analyzing customer behavior, creating loyalty programs, understanding customer lifetime value, and executing effective customer communication strategies. You'll also gain insights into how to use data-driven approaches to monitor customer satisfaction and implement changes that improve customer experiences and business profitability. Whether you're a marketing manager, business owner, or simply someone who wants to improve customer relations, this catalogue will equip you with the necessary skills.