Digital Marketing

Digital Marketing is a modern marketing approach that leverages digital channels, such as search engines, social media, email, and websites, to connect with current and prospective customers. Coursera's digital marketing catalogue teaches you the strategies and tools needed to design, optimize, and execute effective online marketing campaigns. You'll learn about Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media strategies, email campaigns, web analytics, and how to measure and analyze digital marketing performance. By mastering these facets of digital marketing, you'll be equipped to drive brand awareness, generate leads, and increase customer engagement in the increasingly digital world.
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127courses

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Find the best Digital Marketing course for your goals

  • Skills you'll gain: Team Building, Presentations, Team Oriented, Team Management, Collaborative Software, Virtual Teams, Project Design, Data Sharing, Social Media, Graphic Design, User Accounts, Digital Marketing

  • Skills you'll gain: Microsoft PowerPoint, Presentations, Multimedia, Verbal Communication Skills, Photo Editing, Productivity Software, Microsoft Office, Technical Communication, Editing, Social Media, Marketing, Digital Marketing

  • Coursera Project Network

    Skills you'll gain: Facebook, Live Streaming, Social Media, Content Creation, Content Marketing, Digital Marketing

  • Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Content Creation, Social Media Content, User Accounts, Data Visualization, Digital Content, Professional Development, Digital Marketing

  • Status: Preview

    Pontificia Universidad Católica de Chile

    Skills you'll gain: Digital Transformation, Innovation, Talent Management, Process Management, Organizational Change, Business Technologies, Change Management, Digital Marketing, Operational Efficiency, Business Strategies, Sales Strategy, E-Commerce, Emerging Technologies, Leadership

  • Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Instagram, Brand Loyalty, Content Creation, Customer Engagement, Graphic Design, Photo Editing, Digital Marketing

  • Coursera Project Network

    Skills you'll gain: Marketing Materials, Marketing Design, Presentations, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Target Market, Productivity, Financial Statements, Financial Acumen, Relationship Management, User Research, Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Digital Marketing, Data Visualization

  • Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Marketing Design, Graphic Design, Branding, Brand Management, Digital Marketing

  • Skills you'll gain: Facebook, Social Media Content, Brand Awareness, Advertising, Marketing Materials, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing

  • Coursera Project Network

    Skills you'll gain: Presentations, Graphic Design, Data Visualization, Social Media, Marketing Materials, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing

  • Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Testability, Digital Marketing, User Accounts

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • University of Illinois Urbana-Champaign
  • Meta
  • Simplilearn
  • Google
  • Real Madrid Graduate School Universidad Europea
  • Digital Marketing Institute
  • University of Colorado Boulder