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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Marketing digital para E-commerce

      Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      229 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Michigan

      Visualizing Women's Work: Using Art Media for Social Justice

      Skills you'll gain: Social Justice, Art History, Public History, Creativity, Diversity Awareness, Graphic and Visual Design, Research, Advocacy, Performing Arts, Cultural Diversity, Storytelling, Multimedia

      4.7
      Rating, 4.7 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Marketing Analytics: Data Predictions and Dashboards

      Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making

      3.9
      Rating, 3.9 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Content Creation, Typography, Responsible AI, Logo Design, Generative AI, Social Media, Graphic Design, Social Media Management, User Interface and User Experience (UI/UX) Design, Social Media Campaigns, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Prompt Engineering, Infographics, Content Strategy, Storytelling, Color Theory, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Marketing Materials, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      74 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Social Norms, Social Change II

      Skills you'll gain: Public Policies, Policy Analysis, Social Sciences, Sociology, Community Development, Cultural Diversity, Trend Analysis, Psychology, Media and Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      451 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Social Entrepreneurship

      Skills you'll gain: Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Organizational Structure, Entrepreneurship, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Business Strategies, Community Development, Program Evaluation, Social Sciences, Sustainable Business, Business Strategy, Fundraising, Financial Inclusion

      4.6
      Rating, 4.6 out of 5 stars
      ·
      400 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      I

      Illinois Tech

      Media, Elections, and Politics - Bachelor's

      Skills you'll gain: Media and Communications, Journalism, Political Sciences, Information Technology, Facebook, Writing, Storytelling, Economics, Policy, and Social Studies, Digital Communications, Instagram, Information Privacy, Case Studies, Digital Transformation, Data Ethics

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain: TikTok, Video Production, Content Creation, Web Analytics and SEO, Content Performance Analysis, Social Media Content, Brand Strategy, Video Editing, Photography, Media Production, Social Media Campaigns, Social Media, Driving engagement, Social Media Marketing, Social Media Strategy, Content Strategy, Photo Editing, Storytelling, Drive Engagement, Brand Awareness

      4.3
      Rating, 4.3 out of 5 stars
      ·
      17 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      The Role of the Media

      Skills you'll gain: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Working with the Media

      Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      93 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular social media marketing courses

    • Marketing digital para E-commerce: Universidad de Palermo
    • Visualizing Women's Work: Using Art Media for Social Justice: University of Michigan
    • Marketing Analytics: Data Predictions and Dashboards: Coursera Instructor Network
    • Adobe Content Creator: Adobe
    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Social Norms, Social Change II: University of Pennsylvania
    • Social Entrepreneurship: Copenhagen Business School
    • Media, Elections, and Politics - Bachelor's: Illinois Tech
    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

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