• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Go To Market Strategy
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "go to market strategy"

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Corporate Strategy

      Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Global Marketing, Business, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Governance, Strategic Partnership, Corporate Finance, Business Ethics, Value Propositions, Growth Strategies, New Business Development, Strategic Decision-Making, Resource Allocation, Innovation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Foundations of Business Strategy

      Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia

      Digital Business Strategy

      Skills you'll gain: Intellectual Property, Digital Transformation, Business Modeling, Business Strategy, Technology Strategies, Innovation, Data-Driven Decision-Making, Value Propositions, Market Dynamics, Competitive Analysis, Computing Platforms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Strategy

      Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Business Management, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Brand Identity and Strategy

      Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      861 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Strategy and Governance

      Skills you'll gain: Responsible AI, Data Ethics, AI Product Strategy, Data Governance, Data Security, Governance, Business Strategy, Business Transformation, Artificial Intelligence, Ethical Standards And Conduct, Analytics, Machine Learning, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      348 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      The University of Sydney

      Design-Led Strategy: Design thinking for business strategy and entrepreneurship

      Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, Case Studies, User Feedback, Product Testing, Customer Insights

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IIMA - IIM Ahmedabad

      Strategy and Game Theory for Management

      Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Complex Problem Solving, Problem Solving, Strategic Leadership, Critical Thinking, Decision Making, Market Dynamics, Organizational Change, Business Analysis, Economics, Digital Media Strategy, Market Opportunities, Negotiation, Risk Management, Mergers & Acquisitions, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      117 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Introduction to Strategy

      Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Competitive Analysis, Organizational Strategy, Decision Making, Corporate Strategy, Market Analysis, Analysis, Continuous Monitoring, Market Dynamics

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Leadership & Strategy

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Succession Planning, LLM Application, Productivity, OpenAI, Business Writing, Responsible AI, Generative AI, Meeting Facilitation, Organizational Leadership, Strategic Leadership, Artificial Intelligence, Leadership and Management, Creativity, Problem Solving, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      I

      ISACA

      Auditing Generative AI: Strategy, Analysis & Risk Mitigation

      Skills you'll gain: Generative AI, Responsible AI, Auditing, AI Product Strategy, Compliance Auditing, Risk Analysis, Risk Management, Artificial Intelligence, Risk Mitigation, Data Security, Machine Learning Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 4 Weeks

    1…101112…834

    In summary, here are 10 of our most popular go to market strategy courses

    • Corporate Strategy: University of Illinois Urbana-Champaign
    • Foundations of Business Strategy: University of Virginia
    • Digital Business Strategy: University of Virginia
    • Business Strategy: University of Illinois Urbana-Champaign
    • Brand Identity and Strategy: IE Business School
    • AI Strategy and Governance: University of Pennsylvania
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney
    • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
    • Introduction to Strategy: Fundação Instituto de Administração

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok