New Business Development

New Business Development is a strategic approach to identify, create and offer new opportunities and ideas that promote growth and expansion for a business. Coursera's New Business Development catalogue teaches you to initiate and manage strategic relationships and alliances with other business entities, formulate strategies to exploit untapped markets or opportunities, and to design and implement marketing campaigns for business growth. You'll learn how to perform risk assessments, competitive analysis, and how to negotiate and close business deals. This skill set will equip you to navigate a complex business environment, enhance your decision-making abilities, and foster your entrepreneurial mindset.