Product Lifecycle Management

Product Lifecycle Management (PLM) is a systematic approach to managing the series of changes a product goes through, from its inception, design, and manufacture, to service and disposal. Coursera's PLM catalogue teaches you about the principles and methodologies behind effective product management, ensuring products meet market needs and business goals. You'll learn about various stages of the product lifecycle, strategies for product development, innovation and product portfolio management, integration of product data throughout the enterprise, and how technology is used to optimize PLM. As you navigate this catalogue, you'll gain the necessary knowledge and tools to contribute to the strategic decision-making process regarding product lines and lifecycles that drive business growth and competitiveness.