Business Research

Business Research is a systematic process of gathering, recording, and analyzing data to make informed business decisions. Coursera's Business Research catalogue provides you with the necessary tools for conducting effective business research. You'll learn how to formulate research questions, design a robust research plan, collect and analyze pertinent data, and present your findings in a clear, compelling manner. Topics will include qualitative and quantitative research methods, data collection techniques, data analysis, and research ethics. This skill is essential for entrepreneurs, managers, consultants, and anyone who needs to make data-driven decisions in a business context.