Global Marketing

Global Marketing is the process of strategizing, executing, and managing marketing actions across different countries with a unified goal, taking into account diverse cultures, practices, and regulations. Coursera's Global Marketing skill catalogue helps you understand how to effectively penetrate international markets and handle marketing operations globally. You'll learn about market research, segmentation, positioning, and targeting in an international context, the nuances of product, pricing, distribution, and promotion strategies in various global markets. Additionally, you'll understand how to navigate and adapt to cultural differences, international laws, and global economic relations. This skill set is crucial for marketing professionals, business strategists, entrepreneurs, or anyone looking to make a global impact with their brand or product.
20credentials
6online degrees
96courses

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Explore the Global Marketing Course Catalog

  • Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Drive Engagement, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

  • Status: Free Trial

    Skills you'll gain: Business Ethics, Global Marketing, Social Sciences, International Relations, Business Management, Business, Political Sciences, Business Economics, Corporate Sustainability, Business Strategy, Cultural Diversity, Corporate Strategy, Economics, Economic Development

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Global Marketing, International Relations, Business Strategy, World History, Business Management, Cultural Diversity, Political Sciences, Economics, Risk Management, Investments, Business Development, Regulation and Legal Compliance

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies

  • Status: Free Trial

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Global Marketing, Business Strategy, Strategic Thinking, International Relations, Strategic Decision-Making, Competitive Analysis, Strategic Planning, Business Development, Mergers & Acquisitions, Policy Analysis, Risk Management, Market Opportunities, Cultural Responsiveness, Case Studies

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

  • Status: Preview

    Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

  • Status: Free Trial

    Kennesaw State University

    Skills you'll gain: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Marketing Strategies, Marketing Management, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

  • Status: Free Trial

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Marketing, Benchmarking, Competitive Analysis

What brings you to Coursera today?

Leading partners

  • University of Illinois Urbana-Champaign
  • University of London
  • Yonsei University
  • Fundação Instituto de Administração
  • Illinois Tech
  • Real Madrid Graduate School Universidad Europea
  • IE Business School
  • The Hong Kong University of Science and Technology