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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Facebook, Instagram, and Snapchat Marketing

      Skills you'll gain: Social Media Marketing, Social Media Management, Facebook, Instagram, Target Audience, Advertising Campaigns, Social Media Campaigns, Social Media Strategy, Web Analytics, Digital Advertising, Brand Awareness, Performance Measurement, Content Creation

      4.1
      Rating, 4.1 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media Content, Social Media, Content Creation, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      378 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Gemini for Beginners: Develop a Social Media Marketing Plan

      Skills you'll gain: Timelines, Google Gemini, Calendar Management, Scheduling, Google Sheets, Project Management Software, Social Media Marketing, Team Management, Content Creation, Social Media Strategy

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Digital Advertising, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Social Listening

      Skills you'll gain: Social Media, Social Media Strategy, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills

      5
      Rating, 5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Organic Marketing: Facebook Groups For Small Businesses

      Skills you'll gain: Persona Development, Prospecting and Qualification, Target Audience, Facebook, Social Media Marketing, Social Media, Business Marketing, Drive Engagement, Marketing, Marketing Planning, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      750 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Social Media and Influencer Marketing

      Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Digital Media Strategy, Social Media Strategy, Content Creation, Drive Engagement, ChatGPT, Automation, Creativity, Customer Engagement, Artificial Intelligence, Analytics

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Digital Business Marketing with Easil

      Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Social Media Content, Social Media Marketing, Advertising, Social Media, Dashboard, Marketing, User Accounts, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Social Media Advertising

      Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Driving engagement, Consumer Behaviour, Brand Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      328 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create Social Media Ad Campaign using Canva

      Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      36 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular social media marketing courses

    • Facebook, Instagram, and Snapchat Marketing: Digital Marketing Institute
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Gemini for Beginners: Develop a Social Media Marketing Plan: Coursera Project Network
    • Social Media and Social Content Strategy: Digital Marketing Institute
    • Social Listening: Coursera Instructor Network
    • Organic Marketing: Facebook Groups For Small Businesses: Coursera Project Network
    • GenAI for Social Media and Influencer Marketing: Coursera Instructor Network
    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • Digital Business Marketing with Easil: Coursera Project Network

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

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