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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Search Engine Optimization and Content Marketing

      Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Storytelling: Write Compelling Stories

      Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      800 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Create a Promotional Video using Canva

      Skills you'll gain: Sales Presentation, Customer Engagement, Canva (Software), Video Production, Marketing Materials, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Product Promotion, Marketing, Social Media Marketing, Target Audience, Value Propositions, Content Creation, Animations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.1K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      393 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      AI Business School

      Practical AI and prompting for sales professionals

      Skills you'll gain: Prompt Engineering, Generative AI, Sales Process, AI Product Strategy, AI Personalization, Email Automation, Ideation, Artificial Intelligence, Automation, Innovation, Digital Transformation, Business Transformation

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Increase SEO Traffic with WordPress

      Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      790 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Google SEO Fundamentals

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Generative AI, User Experience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI: Accelerate your Digital Marketing Career

      Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      368 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      5 Ways to Build a Better LinkedIn Profile

      Skills you'll gain: LinkedIn, Photo Editing, Professional Networking, Social Media, Professional Development, Branding, Search Engine Optimization, Business Communication

      4.4
      Rating, 4.4 out of 5 stars
      ·
      294 reviews

      Intermediate · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular copywriting courses

    • Search Engine Optimization and Content Marketing: IBM
    • Instagram Storytelling: Write Compelling Stories: Coursera
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Create a Promotional Video using Canva: Coursera Project Network
    • E-Marketing: University of California, Irvine
    • Practical AI and prompting for sales professionals: AI Business School
    • Increase SEO Traffic with WordPress: Coursera Project Network
    • Google SEO Fundamentals: University of California, Davis
    • Attract and Engage Customers with Digital Marketing: Google
    • Generative AI: Accelerate your Digital Marketing Career: IBM

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

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