• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of London

      Consumption, Marketing and Culture

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Marketing, Culture, Sustainable Business, Marketing Analytics, Environmental Issue, Sociology, Sustainable Development, Information Privacy, Digital Communications, Social Media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      60 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Organizational Behavior: How to Manage People

      Skills you'll gain: Leadership Development, Intercultural Competence, Conflict Management, Leadership, Industrial and Organizational Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Psychology of Group Behaviors

      Skills you'll gain: Behavior Management, Psychology, Sociology, Social Sciences, Research, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Social Media Marketing and Brand Advocacy

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Marketing, Instagram, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Google Ads, Pinterest, Brand Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      International Leadership and Organizational Behavior

      Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cultural Sensitivity, Cross-Functional Team Leadership, Communication, Leadership, Team Management, Ethical Standards And Conduct, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Pennsylvania

      Creativity In Business and Other Disciplines

      Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Brainstorming, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Company, Product, and Service Knowledge, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Rapport Building, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

      Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Forecasting Models for Marketing Decisions

      Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Marketing Effectiveness, Predictive Modeling, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      98 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica del Perú

      Behavioral Design

      Skills you'll gain: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Case Studies, Business Ethics

      5
      Rating, 5 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1234…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Consumption, Marketing and Culture: University of London
    • Organizational Behavior: How to Manage People: IESE Business School
    • Psychology of Group Behaviors: American Psychological Association
    • Market Research and Competitive Analysis: Microsoft
    • Social Media Marketing and Brand Advocacy: Simplilearn
    • International Leadership and Organizational Behavior: Università Bocconi
    • Creativity In Business and Other Disciplines: University of Pennsylvania
    • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera Instructor Network
    • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
    • Forecasting Models for Marketing Decisions: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok