Business-To-Consumer

Business-To-Consumer (B2C) is a business model where services or products are sold directly from businesses to end consumers who are the final users of these products or services. Coursera's B2C catalogue provides you with a comprehensive understanding of this business model and practical skills to excel in it. You'll learn about various elements of B2C such as marketing methods, customer relationship management, digital customer experiences, and ecommerce strategies. Furthermore, you'll gain insights into contemporary B2C trends such as personalization, mobile commerce, and social media marketing, equipping you with the knowledge to effectively engage with customers in a digital world.