Advertising Sales

Advertising Sales is a strategic process of selling or promoting products or services through effective advertisement strategies to generate revenue. Coursera's Advertising Sales catalogue helps you master the principles of selling advertisements and understanding market dynamics. You'll learn how to identify potential clients, prepare and deliver effective sales pitches, negotiate advertising contracts, and monitor the success of advertising campaigns. You'll also grasp the importance of relationship building in maintaining long-term client relationships and driving repeat business. This skill translates to various industries, allowing you to excel in roles such as an advertising sales agent, marketing manager, business development executive and more.