• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Collaboration For Everyone

      Skills you'll gain: Decision Making, Public Speaking, Problem Solving, Positivity, Presentations, Storytelling, Optimism, Communication, Strategic Decision-Making, Verbal Communication Skills, Complex Problem Solving, Critical Thinking and Problem Solving, Communication Strategies, Creative Problem-Solving, Empowerment, Brainstorming, Growth Mindedness, Root Cause Analysis, Ethical Standards And Conduct, Independent Thinking

      4.3
      Rating, 4.3 out of 5 stars
      ·
      95 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Generative AI for Keyword Research

      Skills you'll gain: Keyword Research, Generative AI, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Leadership and organizational behavior

      Skills you'll gain: Organizational Leadership, Stress Management, Leadership, Influencing, Motivational Skills, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Employee Performance Management, Business Leadership, Strategic Leadership, Business Ethics, Employee Engagement, Persuasive Communication, Emotional Intelligence, Professional Networking, Empowerment, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      194 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U
      P

      Multiple educators

      Innovación en los Negocios y Disrupción Digital

      Skills you'll gain: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Innovation, Organizational Strategy, Strategic Communication, Presentations, Strategic Thinking, Market Opportunities

      4.8
      Rating, 4.8 out of 5 stars
      ·
      74 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      W

      West Virginia University

      Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

      Skills you'll gain: Sales Territory Management, Sales Management, Sales, Marketing Budgets, Business Ethics, Sales Strategy, Legal Risk, Forecasting, Budgeting, Performance Analysis, Pareto Chart, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Northwestern University

      Career 911: Your Future Job in Medicine and Healthcare

      Skills you'll gain: Healthcare Industry Knowledge, Public Speaking, Professionalism, Leadership, Relationship Building, Personal Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      172 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Psychology in Everyday Life

      Skills you'll gain: Decision Making, Behavioral Economics, Public Policies, Diversity Awareness, Compassion, Sociology, Culture, Psychology, Cultural Diversity, Mental Health, Resilience, Critical Thinking, Human Development, Social Sciences, Personal Development, Industrial and Organizational Psychology, Empathy, Mindfulness, Interpersonal Communications, Relationship Building

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Introduction to Participatory Approaches in Public Health

      Skills you'll gain: Public Health, Community Health, Health Policy, Health Equity, Social Determinants Of Health, Social Sciences, Cultural Responsiveness, Qualitative Research, Program Evaluation, Research Methodologies, Collaboration

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      K

      Korea Advanced Institute of Science and Technology(KAIST)

      Global Public Procurement

      Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Management, Request For Quotation (RFQ), Request for Proposal, Global Marketing, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      84 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Planned Giving

      Skills you'll gain: Fundraising, Philanthropy, Tax Planning, Marketing Strategies, Relationship Building, Estate Planning, Benefits Administration, Administration, Business Software, Educational Materials, Professional Networking, Tax Laws

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Sustainability Consulting

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Standards, Sustainable Development, Sustainability Reporting, Sustainable Business, Corporate Sustainability, Consulting, Business Consulting, Environmental Management Systems, Product Lifecycle Management, Environment, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      93 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Los Objetivos de Desarrollo Sostenible para las empresas

      Skills you'll gain: Corporate Sustainability, Sustainable Development, Environmental Social And Corporate Governance (ESG), Business Strategy, Business Modeling, Stakeholder Communications, Communication Strategies, Company, Product, and Service Knowledge, Goal Setting, Prioritization, Stakeholder Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      217 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    genai in social media marketing
    meta social media marketing capstone
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…257258259…409

    In summary, here are 10 of our most popular social media marketing courses

    • Collaboration For Everyone: Arizona State University
    • Generative AI for Keyword Research: Coursera Instructor Network
    • Leadership and organizational behavior: Tecnológico de Monterrey
    • Innovación en los Negocios y Disrupción Digital: Universidad de Palermo
    • Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues: West Virginia University
    • Career 911: Your Future Job in Medicine and Healthcare: Northwestern University
    • Psychology in Everyday Life: American Psychological Association
    • Introduction to Participatory Approaches in Public Health : Imperial College London
    • Global Public Procurement: Korea Advanced Institute of Science and Technology(KAIST)
    • Planned Giving: University of California, Davis

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok