Direct Selling is a marketing strategy that involves interacting with potential customers directly, often at their homes or workplaces, rather than at a retail storefront. Coursera's Direct Selling catalogue teaches you the core competencies of this unique sales approach. You'll learn about identifying potential clients, building strong customer relationships, presenting products effectively, and closing sales successfully. The catalogue also covers essential negotiation skills, methods for effectively managing your time and productivity, and strategies for motivating yourself and your direct selling team. Master these skills to become a successful direct sales professional, or simply to enhance your ability to persuade and influence in any business or personal interaction.