Global Marketing

Global Marketing is the process of strategizing, executing, and managing marketing actions across different countries with a unified goal, taking into account diverse cultures, practices, and regulations. Coursera's Global Marketing skill catalogue helps you understand how to effectively penetrate international markets and handle marketing operations globally. You'll learn about market research, segmentation, positioning, and targeting in an international context, the nuances of product, pricing, distribution, and promotion strategies in various global markets. Additionally, you'll understand how to navigate and adapt to cultural differences, international laws, and global economic relations. This skill set is crucial for marketing professionals, business strategists, entrepreneurs, or anyone looking to make a global impact with their brand or product.