Technical Sales is a specialized skill that merges technological knowledge with sales strategies, used in selling complex technical products or services. Coursera's Technical Sales catalogue imparts you with the aptitude to effectively sell technology-based products and services, understand buyer needs, and match them with appropriate technical solutions. You'll learn to dissect complex technological concepts into understandable language for customers, manage relationships with key stakeholders, and understand the competitive landscape for your industry. The catalogue also prepares you to navigate the sales process, from lead generation to closing deals, whilst leveraging your technological expertise to create value for your customers and your organization.